Leading product design strategy across Demandbase's enterprise account-based experience (ABX) platform, three interconnected products (Ads, Sales, Marketing) serving 200+ B2B companies with deep Salesforce integrations.

Also served as Interim Head of Design for 4 months in 2024, managing org-wide design strategy and C-suite stakeholder relationships during leadership transition.

• Designed AI-powered agentic tools that improved SDR efficiency by 25% and conversion by 18%

• Built design system generating production-ready React code from tokens—cut dev time 30%, eliminated 95% of hand-off errors

• Unified UX across 3 disconnected GTM platforms (Ads, Sales, Marketing) serving 200+ enterprise accounts

• Served as Interim Head of Design during leadership transition—stabilized delivery and stakeholder trust

Led cross-platform design organization (14+ designers and researchers) for consumer cybersecurity products serving 50M+ active users across web, desktop, and mobile.

• Led 14+ designers across web, desktop, mobile serving 50M+ users

• Created "Protection Score" UX metric that drove 40% increase in daily engagement and 23% improvement in threat remediation

• Improved subscription conversion 10% and reduced churn 8% through data-informed UX optimization

• Managed VP-level partnerships on product strategy and design operations

Spent a decade building and scaling UX for Citrix Cloud Platform—enterprise infrastructure management, networking, and storage workflows serving IT professionals managing thousands of virtualized desktops and applications.

Progressed from Senior Product Designer (2011) → UI/UX Manager (2012) → Product Design Manager (2013-2021), taking on increasing responsibility for design systems, team development, and cross-functional strategy.

• Built design system from zero to adoption by 10 engineering teams across 4 products and 3 countries

• Became foundation for $500M+ cloud platform portfolio

• Transformed enterprise mobile apps from 2.5 → 4.5 stars (iOS) and 1.5 → 4.0 stars (Android)

• Improved team retention 35% through career development frameworks

• Lead Interaction and UX Design innovation team within engineering organization

• Focus on delivering simplifying complex SaaS features

• Create wireframe mockups, information architecture, flow charts, storyboards, prototypes using iterative design techniques and usability testing

• Mentored front and backend engineering teams

• Participate as a team player with lead engineers, product managers and software developers

• Work with global development teams to conclude that UX specifications were being implemented

• Work closely with product managers, engineers, web developers and usability researchers to provide clear results to the usability and visual design of cloud based applications

• Lead a dedicated design team to build a holistic product experience from conception to implementation.

• Work with developers through final stages of development and testing to deliver a refined product design

• Identified requirements and researched market analysis for design and product direction

• Designed the user interaction model, workflow and user experience of web based applications

• Created interactive prototypes for user research and testing

• Lead an international team of developers and designers in creating cutting edge web applications for cloud services

• Motivate and lead team in new web technology while educating others on current web standards and practices