# Sonny Chhen > Director of Product Design | AI-Led Design Systems & Agentic Workflows | Enterprise SaaS UX at Scale | Location: San Jose, California, United States Profile: https://flows.cv/sonnychhen I lead teams and build AI-powered products that ship, not just mockups. Over 19 years, I've led product design at companies from Series B startups to Fortune 500—specializing in enterprise SaaS platforms where complexity, security, and scale aren't optional. I lead teams to unify fragmented experiences, scale design operations, or make AI actually useful in production workflows. ## Work Experience ### Director of Product Design @ Demandbase Jan 2024 – Present | United States Leading product design strategy across Demandbase's enterprise account-based experience (ABX) platform, three interconnected products (Ads, Sales, Marketing) serving 200+ B2B companies with deep Salesforce integrations. Also served as Interim Head of Design for 4 months in 2024, managing org-wide design strategy and C-suite stakeholder relationships during leadership transition. • Designed AI-powered agentic tools that improved SDR efficiency by 25% and conversion by 18% • Built design system generating production-ready React code from tokens—cut dev time 30%, eliminated 95% of hand-off errors • Unified UX across 3 disconnected GTM platforms (Ads, Sales, Marketing) serving 200+ enterprise accounts • Served as Interim Head of Design during leadership transition—stabilized delivery and stakeholder trust ### Sr. Manager Product Design (Functionally Operating as Director-Level Leadership) - Cross Platform @ McAfee Jan 2021 – Jan 2024 | Santa Clara, California, United States Led cross-platform design organization (14+ designers and researchers) for consumer cybersecurity products serving 50M+ active users across web, desktop, and mobile. • Led 14+ designers across web, desktop, mobile serving 50M+ users • Created "Protection Score" UX metric that drove 40% increase in daily engagement and 23% improvement in threat remediation • Improved subscription conversion 10% and reduced churn 8% through data-informed UX optimization • Managed VP-level partnerships on product strategy and design operations ### Product Design Manager @ Citrix Jan 2013 – Jan 2021 | Santa Clara, CA Spent a decade building and scaling UX for Citrix Cloud Platform—enterprise infrastructure management, networking, and storage workflows serving IT professionals managing thousands of virtualized desktops and applications. Progressed from Senior Product Designer (2011) → UI/UX Manager (2012) → Product Design Manager (2013-2021), taking on increasing responsibility for design systems, team development, and cross-functional strategy. • Built design system from zero to adoption by 10 engineering teams across 4 products and 3 countries • Became foundation for $500M+ cloud platform portfolio • Transformed enterprise mobile apps from 2.5 → 4.5 stars (iOS) and 1.5 → 4.0 stars (Android) • Improved team retention 35% through career development frameworks ### User Interface & User Experience Manager @ Citrix Jan 2012 – Jan 2013 | Santa Clara, CA • Lead Interaction and UX Design innovation team within engineering organization • Focus on delivering simplifying complex SaaS features • Create wireframe mockups, information architecture, flow charts, storyboards, prototypes using iterative design techniques and usability testing • Mentored front and backend engineering teams • Participate as a team player with lead engineers, product managers and software developers • Work with global development teams to conclude that UX specifications were being implemented ### Sr. Product Designer @ Citrix Jan 2011 – Jan 2012 | Santa Clara, CA • Work closely with product managers, engineers, web developers and usability researchers to provide clear results to the usability and visual design of cloud based applications • Lead a dedicated design team to build a holistic product experience from conception to implementation. • Work with developers through final stages of development and testing to deliver a refined product design • Identified requirements and researched market analysis for design and product direction • Designed the user interaction model, workflow and user experience of web based applications • Created interactive prototypes for user research and testing • Lead an international team of developers and designers in creating cutting edge web applications for cloud services • Motivate and lead team in new web technology while educating others on current web standards and practices ### Sr. Product Designer @ Citrix Jan 2011 – Jan 2011 | Cupertino, CA *Cloud.com acquired by Citrix Systems • Identified requirements and facilitated the development of conceptual design and product direction based on functional requirements • Designed the user interaction model, workflow and user experience of the company's flagship product, CloudStack • Lead all design efforts on a variety of projects in a collaborative, fast-paced environment • Created interactive prototypes for user research and testing • Lead a team of developers and designers in creating cutting edge web applications for cloud services • Redesigned front facing company website to educate and drive traffic to users interested in budding cloud technology ### Sr. Product Designer @ Mobclix Jan 2010 – Jan 2011 | Palo Alto, California, United States *Moblix acquired by Velti I spearheaded the redesign of the UI and UX for the Mobclix ad-exchange platform. Conducting research sessions with end-users and stakeholders, I successfully prioritized features, collaborated with product management on strategic initiatives, and achieved a remarkable 20% increase in user engagement per monthly analytics. This accomplishment stood out as a significant achievement before the platform's acquisition by Velti. ### Lead Designer @ Namco Bandai Games America Jan 2009 – Jan 2010 | San Jose, California, United States Lead a team of developers and designers in weekly launches of web properties of AAA titles under the Namco brand of products. Lead the design initiatives from concept to execution, creating a strong user experience for consumer on the web.I partnered with product managers, user researchers, and marketers to deliver user impact and business results. SOLUTIONS:PAC-MAN, Mrs. PAC-MAN, Tekken, KatamariDamacy, ### Lead Visual Designer @ Echovox Jan 2008 – Jan 2009 | Palo Alto, California, United States *Echovox acquired by Paypal • Designed wireframes and mock ups for sales team for high level tech clientele to generate business growth. • Partnered and managed external resources to create promotional materials for trade-shows including: -Print banners, t-shirts, data-sheets, energy drinks, and demonstration videos • Created user interface, web graphics, and flash animations for implementation of company product website across desktop and mobile platforms. • Managed and completed transfer and overhaul of public website to Dot Net-Nuke content management system. •Was fully responsible for all web and new media project development cycle. Including concept, budget, pre-production, production, and quality assurance. • Partnered with international teams in execution of development of UI/UX for web and mobile applications. • Interfaced with potential business leads to achieve active relationships for the sales team. ### Multimedia Designer @ Southern Wine & Spirits Jan 2006 – Jan 2008 • Was responsible for maintaining and updating public, intranet, and B2B websites for the largest distributor of wine and spirits in the United States. • Created and executed online promotions from banner ads to splash pages to promote awareness of client brands. • Designed standard UI for 4 statewide external company websites while conforming to brand guidelines per project managers requirements. • Created and distributed weekly statewide email promotions for public and intranet saving the company 6 figures in printing cost. • Customized website skins and templates to create cohesive look and feel across all SWS company branded sites. • Constructed marketing campaigns in multiple new media platforms to outreach new clients past traditional means. • Produced digital media and supporting collateral for promotional and sales needs. -Websites, presentations, logos, UI, posters, flyers, brochures, etc. ## Education ### Bachelor of Science - BS in Advertising San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/sonny-chhen - Portfolio: http://www.SChhen.com - Portfolio: http://www.twitter.com/schhen - Behance: https://www.behance.net/schhen --- Source: https://flows.cv/sonnychhen JSON Resume: https://flows.cv/sonnychhen/resume.json Last updated: 2026-04-13