# Soo Koh

> Design: Web, UX, UI, Digital Product | E-commerce | Fintech

Location: New York, New York, United States
Profile: https://flows.cv/soo

As a Product (UX/UI) Design Lead, I solve problems by creating emotional connections between people and products. With experience in e-commerce, subscriptions, and consumer financial products, I specialize in evoking consumers' emotions to influence their purchasing, spending, and savings decisions as they navigate their journeys. I utilize Design Thinking, creative visual storytelling, and innovative technology, with a focus on prioritizing exceptional customer satisfaction.

## Work Experience
### Senior Product Designer @ Verizon
Jan 2024 – Present | New York, New York, United States
B2C e-commerce

### Senior Product Designer | The Weather Company @ IBM
Jan 2022 – Jan 2024 | New York, New York, United States
B2C subscription for Weather.com and The Weather Channel apps
Led the design of subscription growth for Weather.com and The Weather Channel apps (iOS, Android), serving over 1.2 million subscribers and $11 million in revenue.

### Senior Product Designer @ Guardian Life
Jan 2021 – Jan 2022 | New York, New York
GuradianDirect.com
Direct-to-Consumer (DTC) e-commerce insurance, Insurtech, startup incubation arm of Guardian Life, offering the direct purchase of dental, vision, and pet insurance products for individuals.

### Senior User Experience Designer @ JPMorgan Chase & Co.
Jan 2018 – Jan 2021 | New York, New York
Chase.com and Chase apps
Consumer banking spending budget & autosave goals for Chase mobile apps (iOS, Android) and Chase.com, serving over 35 million customers for the MVP.

### User Experience Designer @ Toys"R"Us
Jan 2017 – Jan 2018 | Greater New York City Area
Toysrus.com
Omnichannel retail e-commerce, Toysrus.com, serving 500M+ annual UVs in support of a $1B business.


## Education
### Master of Fine Arts (MFA) in Design and Technology
Parsons School of Design - The New School

### Bachelor of Fine Arts (BFA) in Graphic and Interactive Design
Temple University


## Contact & Social
- LinkedIn: https://linkedin.com/in/sookoh

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Source: https://flows.cv/soo
JSON Resume: https://flows.cv/soo/resume.json
Last updated: 2026-02-23