• Designed and managed the Ontada Design System for McKesson's oncology technology business, defining design principles from foundational elements to complex patterns. Ensured reusability across multiple platforms and teams, fostering consistency and scalability.

• Established an accessible Ontada Design System compliant with WCAG 2.1 standards, enabling inclusive user experiences for healthcare providers and patients across the entire Ontada digital product portfolio.

• Led the evolution of the Ontada Design System (V2.0) to support multiple brands. Developed a new brand theme and restructured the design token architecture to improve scalability and customization.• Led the redesign of McKesson's patient portal, launching the new Ontada Health product. Introduced core features such as instant messaging and scheduling, along with intuitive navigation systems to improve usability.

• Delivered end-to-end design solutions for the 'iKnowMed' EHR system, including a responsive web application and native iOS mobile application. Collaborated closely with cross-functional teams to ensure a cohesive user experience.

• Provided the end-to-end design solution and new features for multiple SaaS products, websites, and microservice tools that are fully responsive in any screen display.

• Established seamless handoff and UX QA processes aligned with Agile Software Development Life Cycle (ADLC) methodologies, enhancing collaboration within cross-functional teams.

• Created comprehensive design system training materials and conducted regular training sessions for design and engineering teams. Promoted best practices to ensure consistent and efficient use of the design system across projects.

• Created and managed the design patterns, behavior, flow, repository, and building block components.

• Provided the end to end design solution for 'iKnowMed' EHR system for both responsive web app and native iOS mobile application, and work closely with multiple cross-functional teams.

• Oversaw the visual design for both product and marketing, defining design systems and brand identity for the Pivot Smoking Cessation Program.

• Holistically revamped web registration user flows, launching a new registration website, email campaigns, and consumer-facing communication materials, which improved registration success rates.

• Relaunched the company as a global brand, spearheading a branding campaign and developing a comprehensive branding system, design toolkit, and marketing communication strategy.

• Established design standards, including asset libraries, collateral templates, style guides, and a brand book, to ensure consistency across all touchpoints.

Provided the end-to-end creative solutions for various projects in UX, product design, branding, and marketing campaigns.

Agencies: Nika Digital Agency, Citizen Group, TideSmart West

Clients: CarIQ, TOIS, Neatly