# Soohyun Park

> Staff Product Designer at Broadcom

Location: San Francisco, California, United States
Profile: https://flows.cv/soohyun

Portfolio : www.soopark.me

## Work Experience
### Staff Product Designer @ Broadcom
Jan 2023 – Present | San Francisco Bay Area

### Senior Product Designer @ VMware
Jan 2022 – Jan 2023 | San Francisco Bay Area

### Product Designer @ VMware
Jan 2018 – Jan 2021 | San Francisco Bay Area
- Create end to end flows for complex analytics application that monitors public, private, and hybrid clouds
- Projects include AWS integration, data visualization of network performance dashboards, 30-day trial, intuitive custom dashboard experience, user & event notification management, and more
-  Execute user research, sketching of wireframes, and building of interactive prototypes, as well as creating high-resolution visual designs
- Collaborate with cross-functional teams including the UI & BE engineering teams, PM, and marketing team in a fast-paced agile environment to innovate and craft both SaaS & on-premises enterprise product
- Build and manage the design team’s UX component library for consistent product UI and design deliverables

### User Experience Designer @ Modlar
Jan 2014 – Jan 2018 | San Francisco Bay Area
- Lead the redesign and relaunch of the company’s platform, reporting directly to CEO and VP of Product (Redesign resulted in organic growth from 57,000 to 220,000 architecture professional users of the platform)
- Contribute to high-level strategic decisions, product vision, and prioritization of development roadmap
- Lead product development from conceptualization to the release of new features and projects (e.g. Photos collections redesign feature resulted in 2X retention increase, Sign-up & Onboarding process resulted in 12% conversion increase) 
- Execute user research, sketching of UX wireframes, and building of clickable prototypes, as well as creating high resolution visual designs
- Collaborate directly with the engineering team, PM, and marketing team in a fast-paced agile environment
- Oversee key company-wide initiatives such as the move and integration of Heap Analytics and Intercom, enabling improved user experience and re-engagement tracking

### Research Staff @ University of Michigan School of Information
Jan 2013 – Jan 2014 | Michigan
- Assisted in the research and design of a self-management interactive system for bipolar patients
- Conducted individual interviews, focus group discussions, and qualitative analysis

### User Experience Design Intern @ Havas Worldwide
Jan 2013 – Jan 2013 | Greater New York City Area
- Performed UX research on IBM VOICES and presented redesign recommendations to the team
- Developed icons for IBM Smart Cloud’s new products and services page in agile/ scrum environment
- Won havas intern case study group competition (AMC Theater)

### UX Research Intern @ US Legal, Inc.
Jan 2013 – Jan 2013 | Greater New York City Area
- Evaluated the usability of the E-commerce website and provided recommendations to the team and CEO; methods included usability testing and heuristic evaluation

### UX/Web designer @ Media burn Independent Archive
Jan 2013 – Jan 2013 | Greater Chicago Area
- Developed an interactive webpage for documentary ‘Voices of Cabrini green’
- Created prototype and delivered CSS/HTML code and a project summary report

### Student Research Assistant @ Visual Media Lab, Sookmyung Women’s University
Jan 2011 – Jan 2012 | Yongsan-gu, Seoul, Korea
Conducted research on UI of standard e-book for people with visually impairments


## Education
### Bachelor's degree in Multimedia Science
Sookmyung Women's University

### Master of Science (MS) in Human Computer Interaction
University of Michigan - School of Information


## Contact & Social
- LinkedIn: https://linkedin.com/in/soopark818
- Portfolio: https://www.soopark.me

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Source: https://flows.cv/soohyun
JSON Resume: https://flows.cv/soohyun/resume.json
Last updated: 2026-03-30