Digital Innovation Lab

• Lead design and scale multimodal agentic AI experiences (customer support chatbot, chat, voice, UI, prompt systems) across web, iOS, and Android serving millions of users; improving AI accuracy from 60% to 99% through prompt optimization and human-centered evaluation, reduced add-to-cart decision time by 30%, and increased conversion rate by 3x; contributed to 3 pending patents.

• Establish the AI evaluation framework and rubric (accuracy, hallucination, task success, UX quality) in close partnership with OpenAI and Google and AI engineers, enabling systematic experimentation and continuous model improvement.

• Led the design of location-based consumer products serving 8M+ users annually, including Network Coverage Map and International Roaming, translating complex geospatial and network data into intuitive decision tools at nationwide scale.

• Mentor designers and partner cross-functionally (PM, Engineering, UXR, Accessibility, Design Systems, Content, Legal), influencing executive decisions at the Directors/SVP.

Mentoring about AI/ UX design

Lecturing about UX design for generative AI at educational platform Fast Campus

· Directed E2E design processes, design strategies, and visual design for creator monetization and community on the iOS platform, ensuring coherent information architecture and user flows.

· Create documentation and design specs for delivery to engineers.

· Conducted pivotal usability tests, optimizing product designs based on performance KPIs.