# Soojin Jeong Lim > Design Leader | Former Intuit, PayPal, Samsung Location: San Francisco Bay Area, United States Profile: https://flows.cv/soojinjeonglim With over 20 years in product design and UX, I have built a career around driving solutions that enhance business outcomes and user experience. My expertise spans strategic design leadership, developing high-impact teams, and delivering customer-focused products that achieve exceptional results in fast-paced global markets. Throughout my career, I have led initiatives that set new standards in AI-driven platforms, conversational UI, and seamless cross-platform experiences, resulting in significant improvements in customer growth, engagement, and product adoption. Known for fostering collaborative, inclusive environments, I am committed to empowering teams to excel in delivering innovative, scalable solutions that align with complex business objectives. Currently on a career break to recharge, I am preparing for the next exciting chapter of my professional journey. I look forward to bringing my experience in customer-centered innovation and my dedication to people-focused design excellence to new challenges, creating impactful products that drive growth and deliver lasting value to customers. ## Work Experience ### Head of Design @ VoyagerX Jan 2026 – Present | San Francisco Bay Area ### Advisor & Design Consultant @ VoyagerX Jan 2025 – Jan 2026 | San Francisco Bay Area Helping an AI-powered video editing platform expand into the U.S. market through go-to-market strategy, product direction, UX design leadership, and hands-on craft. Leading the homepage redesign, advising on product experience, and guiding user research to drive innovation and adoption. Merging executive leadership experience with startup execution speed to unlock growth. ### VP of Design, QuickBooks Design & Research @ Intuit Jan 2018 – Jan 2024 | Mountain View, CA, USA As VP of Design for the QuickBooks platform, leading a 150+ person team of Product Designers, Design Researchers, and Design Ops, I was accountable for defining and executing the vision, strategy, and delivery of products and services to 10M customers across Small Business, Mid-Market, Solopreneur, and Accountants. I elevated design excellence by fostering a diverse and inclusive culture, building a world-class leadership team, and driving product innovation through a clear, customer-focused vision; contributing to 19% YoY revenue growth to $9.5B in Global Business Solutions Group. During my time, we launched Intuit's first ecosystem-wide solution, Intuit Enterprise Suite, an AI-powered platform designed to meet the complex needs of mid-market customers. This integrated suite unifies capabilities across accounting, payments, workforce solutions, and cash flow management, positioning Intuit for the next phase of growth. In previous roles as VP of Design for QuickBooks Money and Director of Design for Workforce Solutions, I led teams that delivered transformative innovations, including standalone Payroll and Money offerings, Workforce mobile app, automation for Account Payable/Receivable, Auto-Payroll, and Bill Pay. I also drove platform consolidation and modernization initiatives. These efforts were instrumental in saving significant time for customers, boosting their confidence in running their businesses, and ultimately contributing to double-digit YoY growth for the QuickBooks team. ### V.P. & Head of UX, Samsung Mobile @ Samsung Electronics Jan 2016 – Jan 2017 | Seoul, Korea I led the UX team for Samsung Mobile Division, managing a 600+ cross-functional team of interaction designers, visual designers, voice interaction designers, sound & haptic designers, researchers, prototypers, and IP experts. My team was responsible for the global launch of all Galaxy phones, tablets, and wearables, and shaping the UX strategy and vision for the next flagship products - Galaxy S and Note series. My previous role was focused on the native applications such as call, message, camera, gallery, calendar, email, clock, reminder, game, and store. I managed a team of 110 designers and managers. During my time, we launched Galaxy S8, Note8, and Tab S3. We also delivered Samsung’s first intelligent voice assistant, Bixby, through the core mobile applications as well as the IoT ecosystem. During my tenure, I focused on building durable capabilities in UX community that were critical to experience evolution such as rapid experiments, data-backed decisions, and efficient online collaboration across the globe. I also implemented a 360-performance review system and Design Reviews that established tools and rhythms for the team to give & receive ongoing feedback on their performance and craft. ### Design Strategist, QuickBooks Online @ Intuit Jan 2011 – Jan 2016 | Mountain View, CA, USA In this role, I helped to shape the product strategy and delivered excellent customer experience for QuickBooks Self-Employed that grew from 2,000 paid subscribers to 40,000 in less than one year (recorded 390,000 subscribers in 2017). I built a high performing design team, and my team drove the end-to-end customer experience that included product discovery, acquisition, engagement, and activities. Previous roles include: Sr. Manager of Experience Design where I led the first time user experience of QuickBooks Online, resulting in the increased acquisition, activation, and conversion rates of the new user base. My team also delivered foundational elements that the larger team was able to build from, such as communication strategy, data visualization, and information architecture. Principal Interaction Designer where I led the user experience strategy and the execution of Mint Home & Biz beta, an experimental product for sole proprietors, contractors, and freelancers to track their expenses and get ready for the tax time. The product was a precursor of QuickBooks Self-Employed that became one of the fastest growing offerings at Intuit. ### Principal User Experience Designer @ PayPal Jan 2004 – Jan 2011 | San Jose, CA, USA During my tenure at PayPal, I was responsible for various payment products as a designer and a design manager. I also led the major redesign of PayPal.com homepage, PayPal’s developer site, x.com, and PayPal's invoice system. Previous roles include: Lead UX Designer where I drove user experience strategy for new products that leveraged PayPal’s open platform including mobile, entertainment devices and 10-foot experience. UX Design Manager where I managed 8 UI designers responsible for eBay marketplace, off-eBay merchant services, and PayPal’s design standards. My team delivered the first agile project at PayPal that was adapted across various organizations at PayPal. I co-authored a case study for CHI 2009, “When user experience met agile” to share out critical learnings on the agile methodology from the UX perspective. Senior UI Designer where I delivered a variety of core payment products such as Express Checkout, Direct Credit Card, Reference Transaction, Gift Certificates, and Skype Send Money. ### U.I. Designer @ AOL Jan 2001 – Jan 2004 | Mountain View, CA, USA I delivered new features and improvements of various AOL products, such as Screen Name Service, You’ve Got Pictures, AOL Calendar, and iTunes Store integration. By applying user-centered methods including field observations, personas and use case scenarios, I was able to help the stakeholders better understand the customer's needs, motivation, and context. ## Education ### Executive Education - Stanford Business Leadership Series Stanford University Graduate School of Business ### AIGA Business Perspectives for Creative Leaders Yale School of Management ### Master of Design in User Centered Design & Strategy Illinois Institute of Technology ### BFA in Visual Communication and Industrial Design Seoul National University ## Contact & Social - LinkedIn: https://linkedin.com/in/soojinjeonglim --- Source: https://flows.cv/soojinjeonglim JSON Resume: https://flows.cv/soojinjeonglim/resume.json Last updated: 2026-04-13