# Soomi Lee

> 10+ Years Building User-Centered Products | Ex-McKinsey & Samsung

Location: San Francisco, California, United States
Profile: https://flows.cv/soomi

• Expertise in building new digital businesses, conducting user research, developing concepts, rapid prototyping, product management, defining product vision and roadmaps, and facilitating communication across multidisciplinary teams.

- Soomi is a self-motivated, full-stack UX designer with extensive experience in consulting and leading digital projects across diverse industries. Having recently relocated to San Francisco, she is now seeking new opportunities to leverage her expertise in UX design.

With a consulting experiences at McKinsey & Company, Soomi specializes in user research and strategic touchpoint identification, creating engaging, user-centered digital experiences. Prior to this, she spent nearly eight years at Samsung Electronics, contributing to key products such as GEMS, Galaxy Apps, Smart Switch, and Samsung Flow. Passionate about solving real-world problems through design, she brings creative energy to every project.

## Work Experience
### Product Manager @ Samsung Electronics America
Jan 2024 – Jan 2025 | Mountain View, California, United States
- Led AI integration initiatives for the Galaxy Store, defining the 2025 product vision and long-term roadmap to enhance user experience
- Spearheaded both quantitative and qualitative user research to identify target segments and uncover actionable insights, informing cross-functional teams and guiding product direction.

### UX Consultant @ McKinsey & Company
Jan 2023 – Jan 2024 | Seoul, South Korea
- Led digital product strategy and redesign initiatives in the financial services sector, focusing on improving user experience, increasing customer engagement, and driving revenue growth.

### Senior Digital Analyst @ McKinsey & Company
Jan 2021 – Jan 2023 | Seoul, South Korea
- Managed end-to-end digital transformation projects across consumer goods, healthcare, and financial industries, identifying new business opportunities and leading cross-functional execution from discovery to launch.
- Planned and executed comprehensive user research (qualitative and quantitative) to uncover customer pain points and prioritize features that aligned with market needs and business goals.
- Developed MVPs and high-fidelity prototypes to validate product hypotheses, drive stakeholder alignment, and accelerate go-to-market decisions.
- Collaborated with cross-functional stakeholders—including engineering, design, data, and business teams—to ensure product solutions met strategic objectives and were delivered on time and within scope.
- Influenced product direction and roadmap by translating user insights into clear product requirements, contributing to successful product launches and measurable business outcomes.

### UX Consultant @ McKinsey & Company
Jan 2021 – Jan 2021 | 대한민국 서울

### User Interface Designer @ Samsung Electronics
Jan 2020 – Jan 2021 | 대한민국 서울
UX l UI Designer for next generation
- Wearable UX Design : Fit Bot
- New form-factor UX design

### User Interface Designer @ Samsung Electronics
Jan 2017 – Jan 2020 | 대한민국 서울 서초구
Android / Windows App UX l UI Designer
 - Settings, specialized in connectivity
 - Samsung Flow, connecting app between Windows PC and Galaxy devices
 - Smart Switch, restoring and transferring data for Galaxy
 - Digital Well-being, managing your digital habits

### Executive Assistant @ Samsung Electronics
Jan 2015 – Jan 2017 | 대한민국 서울 서초구
Executive assistant to President of Corporate Relations

### Product Manager @ Samsung Electronics
Jan 2012 – Jan 2014 | 대한민국 경기도 수원
Supported product planning, strategy development, and operational oversight for Galaxy Apps Backend. Communicated with regional headquarters across North America, Europe, and Southeast Asia to optimize store performance and enhance operational efficiency.

### Marketing Research Intern @ Hankook Research Co.
Jan 2012 – Jan 2012 | 대한민국 서울 강남구
Marketing research for consumer products


## Education
### 학사 in 경제학 및 경영학
Ewha Womans University 이화여자대학교


## Contact & Social
- LinkedIn: https://linkedin.com/in/soomileee

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Source: https://flows.cv/soomi
JSON Resume: https://flows.cv/soomi/resume.json
Last updated: 2026-04-13