• Dedicated design lead for Game Hub for the PS5 launch, delivering the experience for consumers to view the details of a game before purchasing

• Collaborated with the Game Hub Post Purchase designer, focusing on the end-to-end experiences of launching a game, tracking in-game activities, and promoting add-ons

• Dedicated design lead for subscription services (PlayStation Plus, PlayStation Now, EA Access) focusing on improving membership growth and retention and designing messaging solutions throughout the subscriber lifecycle

• Led, resourced, mentored, and indirectly managed a design team tasked with creating an internal design tool that became the source of truth for all PS5 design specifications

• Led design strategy for internal design tool, setting annual goals, conducting monthly user studies, and presenting regularly to stakeholders, UX leads, and executives

• Collaborated with engineering and product to architect a design tool that could accommodate a highly distributed design framework with complex interdependencies

• Created and managed a scalable design system for an internal design tool, while also creating the foundation of the core design system for the PS5

• Developed cross-functional relationships with ICs, managers, and executives through continuous feedback loops regarding design production workflow improvements

• Co-led a “Women in UXD” group to support and mentor other women in the UX org

• Led design for an analytics tool that gave data scientists visualization of the quality of their ML model metrics, directly supporting Building 8 and AI initiatives

• Conducted research with data scientists to understand their workflows and the technologies they use to create their ML models and synthesize confidence scores of their AI signals

• Developed a deeper understanding of artificial neural networks and AI technology such as transcription, language, voice command, speech-to-text, behavioral analysis, fingerprinting, and object and facial recognition

• Collaborated with AR/VR/2D/3D artists, designers, engineers, and design technologists to explore concepts for immersive social games, cinematic experiences, and AI-enabled robot assistants

• Led user research, conducting all user research for projects across Studio teams, including asset, contract, and pre and post production management tools

• Led the user research initiative for enterprise tools, teaching designers, developers, and product managers how to conduct user studies, prototype sessions, and qualitative and quantitative analysis

• Evangelized UX across internal teams, teaching directors, designers, developers, and PMs design methodologies, HCI, design thinking, user-centered design, and heuristics

• Developed web applications utilizing HTML, SCSS/SASS/CSS, JavaScript, and Ember.JS

• Designed the interaction flows, UI, information architecture, data visualization, and visual design for apps with complex data sets

• Facilitated design-thinking workshops to teach storytelling, habit-forming UX, and user empathy, and guided junior designers through mentoring sessions

• Collaborated with other UX engineers and developers to create a scalable design system, extensible Ember components, reusable design patterns, and a standardized string library

• Led the design strategy for the Android platform across all products

• Dedicated Android designer for the flagship product Good for Enterprise

• Dedicated Android and iOS designer for the secure messaging app Good Connect

• Delivered UX frameworks detailing architecture, storyboards, personas, A-to-B task flows, object-action models, UI patterns, and pixel-perfect visual design specifications

• Collaborated with Product Managers and Engineering to solve design challenges and discover product opportunities in an Agile environment

• Conducted user studies and rapid prototyping sessions through focus groups, A-B testing, card sorting, and qualitative and quantitative analysis

• Involved Sales and Product Management in customer-facing user studies to evangelize user-centered thinking

• Worked with the globalization team to design the UI to accommodate for different languages, including non-alphabetic and right-to-left languages

• Coordinated with remote development and design teams in China, Poland, and San Diego