# Sophia Pang > UX Futurist + Art Advocate / Moonlighting on personal projects πŸ¦‰πŸŒ™ / 12yrs+ in Design Direction / πŸ›Ή kick-flip hopeful / prev Roblox, PlayStation, Meta, Netflix Location: San Francisco Bay Area, United States Profile: https://flows.cv/sophiapang β€œDesign can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." - Paul Rand, American graphic designer ## Work Experience ### Principal Product Designer @ Roblox Jan 2022 – Jan 2023 | San Francisco Bay Area ### Lead Designer @ PlayStation Jan 2017 – Jan 2022 | San Francisco Bay Area β€’ Dedicated design lead for Game Hub for the PS5 launch, delivering the experience for consumers to view the details of a game before purchasing β€’ Collaborated with the Game Hub Post Purchase designer, focusing on the end-to-end experiences of launching a game, tracking in-game activities, and promoting add-ons β€’ Dedicated design lead for subscription services (PlayStation Plus, PlayStation Now, EA Access) focusing on improving membership growth and retention and designing messaging solutions throughout the subscriber lifecycle β€’ Led, resourced, mentored, and indirectly managed a design team tasked with creating an internal design tool that became the source of truth for all PS5 design specifications β€’ Led design strategy for internal design tool, setting annual goals, conducting monthly user studies, and presenting regularly to stakeholders, UX leads, and executives β€’ Collaborated with engineering and product to architect a design tool that could accommodate a highly distributed design framework with complex interdependencies β€’ Created and managed a scalable design system for an internal design tool, while also creating the foundation of the core design system for the PS5 β€’ Developed cross-functional relationships with ICs, managers, and executives through continuous feedback loops regarding design production workflow improvements β€’ Co-led a β€œWomen in UXD” group to support and mentor other women in the UX org ### Senior Product Designer @ Facebook Jan 2017 – Jan 2017 | Menlo Park, CA β€’ Led design for an analytics tool that gave data scientists visualization of the quality of their ML model metrics, directly supporting Building 8 and AI initiatives β€’ Conducted research with data scientists to understand their workflows and the technologies they use to create their ML models and synthesize confidence scores of their AI signals β€’ Developed a deeper understanding of artificial neural networks and AI technology such as transcription, language, voice command, speech-to-text, behavioral analysis, fingerprinting, and object and facial recognition β€’ Collaborated with AR/VR/2D/3D artists, designers, engineers, and design technologists to explore concepts for immersive social games, cinematic experiences, and AI-enabled robot assistants ### Senior UX Designer / UX Engineer @ Netflix Jan 2014 – Jan 2016 | San Francisco Bay Area β€’ Led user research, conducting all user research for projects across Studio teams, including asset, contract, and pre and post production management tools β€’ Led the user research initiative for enterprise tools, teaching designers, developers, and product managers how to conduct user studies, prototype sessions, and qualitative and quantitative analysis β€’ Evangelized UX across internal teams, teaching directors, designers, developers, and PMs design methodologies, HCI, design thinking, user-centered design, and heuristics β€’ Developed web applications utilizing HTML, SCSS/SASS/CSS, JavaScript, and Ember.JS β€’ Designed the interaction flows, UI, information architecture, data visualization, and visual design for apps with complex data sets β€’ Facilitated design-thinking workshops to teach storytelling, habit-forming UX, and user empathy, and guided junior designers through mentoring sessions β€’ Collaborated with other UX engineers and developers to create a scalable design system, extensible Ember components, reusable design patterns, and a standardized string library ### Product Designer @ Good Technology Jan 2011 – Jan 2014 | San Francisco Bay Area β€’ Led the design strategy for the Android platform across all products β€’ Dedicated Android designer for the flagship product Good for Enterprise β€’ Dedicated Android and iOS designer for the secure messaging app Good Connect β€’ Delivered UX frameworks detailing architecture, storyboards, personas, A-to-B task flows, object-action models, UI patterns, and pixel-perfect visual design specifications β€’ Collaborated with Product Managers and Engineering to solve design challenges and discover product opportunities in an Agile environment β€’ Conducted user studies and rapid prototyping sessions through focus groups, A-B testing, card sorting, and qualitative and quantitative analysis β€’ Involved Sales and Product Management in customer-facing user studies to evangelize user-centered thinking β€’ Worked with the globalization team to design the UI to accommodate for different languages, including non-alphabetic and right-to-left languages β€’ Coordinated with remote development and design teams in China, Poland, and San Diego ### Creative Director / Visual Arts Editor @ The Latent Print Jan 2009 – Jan 2012 | Greater San Diego Area β€’ Directed a new brand strategy with a revamped website, logo, and a design-driven approach to growing a creative network in San Diego β€’ Curated exhibitions and editorials, collaborating with artist studios, galleries, and museums from San Francisco, Oakland, Los Angeles, San Diego, Austin, Detroit, New York, Brazil, and Germany β€’ Responsible for reviewing and responding to all visual art submissions β€’ Coordinated with venues, vendors, media outlets, studios, photographers, videographers, and sponsors for all events and editorials β€’ Organized weekly staff meetings to plan schedules, review ideas, and assign projects β€’ Managed vendors, artist deliverables, sponsorships, submissions, and designing promotional material ### Web Designer @ Comentum Corp. Jan 2009 – Jan 2010 | Greater San Diego Area β€’ Designed UX/UI for enterprise CMS platforms, including e-commerce solutions and complex, large-scale web applications β€’ Created a CSS framework to maintain consistent styling standards β€’ Conducted SEO/SEM analytic and user trend research to improve search engine results for clients ### Graphic Web Designer @ Flexdex Performance Skateboards Jan 2006 – Jan 2009 β€’ Designed the website to streamline the e-commerce experience and promote the brand via an online presence β€’ Updated all brand and identity channels, improving standards across print, web, content, and tradeshow design to match industry trends β€’ Ensured all print deliverables met strict deadlines and restrictions for ASR, Surf Expo, Transworld Surf/Business, Concrete Wave, Surfing Magazine, and Eastern Surf Magazine β€’ Collaborated with art director and team riders to design ABEC 11 graphics for Ride Technology line β€’ Designed marketing campaigns to promote limited edition Bobby Martinez, Carissa Moore, and LEAC Art Series boards β€’ Managed graphic needs of international dealers and affiliated retailers to expand brand β€’ Designed high-resolution, large-format graphic prints for use in tradeshow booth construction β€’ Became familiar with the skateboarding industry and the demands of the Action Sports market ### Web Designer @ Open Solutions GP Jan 2005 – Jan 2007 β€’ Designed website for presentation to prospective customers and affiliates including Caltech and the Ohio Supercomputer Center β€’ Assisted in configuring a high performance data storage system for a research project funded by the U.S. Department of Energy and the National Science Foundation ## Education ### B.A Visual Arts in Art History/Theory/Criticism UC San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/sophiapang --- Source: https://flows.cv/sophiapang JSON Resume: https://flows.cv/sophiapang/resume.json Last updated: 2026-04-13