The #1 iOS App for helping people reduce their alcohol intake or quit drinking. Reframe (YC S21) is a neuroscience habit change program, developed in collaboration with Emory and Harvard University.
#9 Health & Fitness Australia, App Store
#23 Top Grossing Health & Fitness, App Figures
•Employee #3, hired the company's first design team (marketing & product designers)
•Helped scale user base from 3000 to 100,000
•Creative direct brand Instagram, Facebook and Instagram ads (animation, graphics), conceptualize, analyze, strategize, A/B test - led to over 10M+ impressions on Facebook
•Established and led TikTok partnerships, led to it being one of the lowest CAC channels
•Developed company brand, website and social content - led to 1000% growth on Instagram
•Restructure CMS database & content management, led to over 6k positive reviews from users
•Redesign UI of iOS app, improved existing features, work closely alongside engineers to execute designs - ranked #9 on Australia’s top health & fitness apps
