# Sophie C. > . Location: San Francisco, California, United States Profile: https://flows.cv/sophiec ## Work Experience ### Design | Product @ AirGarage Jan 2022 – Jan 2023 | San Francisco, California, United States Backed by a16z, we're reimagining the use of parking real estate in cities. First design hire, 25th employee Own and lead designs for all aspects of AirGarage's product: owner dashboard (dynamic pricing), design system... ### Head Of Design (YC S21) @ Reframe Jan 2021 – Jan 2022 The #1 iOS App for helping people reduce their alcohol intake or quit drinking. Reframe (YC S21) is a neuroscience habit change program, developed in collaboration with Emory and Harvard University. #9 Health & Fitness Australia, App Store #23 Top Grossing Health & Fitness, App Figures - Employee #3, hired the company's first design team (marketing & product designers) - Helped scale user base from 3000 to 100,000 - Creative direct brand Instagram, Facebook and Instagram ads (animation, graphics), conceptualize, analyze, strategize, A/B test - led to over 10M+ impressions on Facebook - Established and led TikTok partnerships, led to it being one of the lowest CAC channels - Developed company brand, website and social content - led to 1000% growth on Instagram - Restructure CMS database & content management, led to over 6k positive reviews from users - Redesign UI of iOS app, improved existing features, work closely alongside engineers to execute designs - ranked #9 on Australia’s top health & fitness apps ### Founder @ Sophie Vision Jan 2018 – Jan 2021 | Los Angeles, California, United States Founded and bootstrapped the content creation business from 0 connections to collaborating with influencers and Youtube creators of total combined 17M following - Cold-outreach and partnerships with influencers, Youtube stars, movie actresses, pop-stars - Directed social media content, TV, billboard and Youtube content for public figures with over 3M+ - subscribers. Resulting in over 100k Instagram impressions, 200k views on Youtube Clients & work: Jenn Im (Youtube Star 3.17M+), Amber Liu (K-pop star f(x)), Arden Cho (Netflix’s Partner Track), Timid Mag x Ramona Young (Netflix’s Never Have I Ever), Lone Fox (Youtuber 1.57M+), Mireya Rios (TikTok Star 4.2M+) - As seen on: Hulu, MTV Asia, PhotoVogue “Best Of”, Pap Magazine - Silver Award in San Francisco Bay International Photography Awards Web3 projects: - Web & visual design for NFT projects and DAOs, executing website on Webflow - Clients include: Bitchcoin (hard fork of Bitcoin), NFTitties (a hard fork of NounsDAO), The Center DAO ### Studio Assistant @ Travis Rathbone Studio Jan 2019 – Jan 2019 | New York City Metropolitan Area Assisted top creative still-life studio with product shoots, studio & business operations and social media marketing. Select clients include: Estee Lauder, Michael Kors, Olay, Rimowa and more ### Studio Assistant @ Frédéric Lagrange Studio Jan 2018 – Jan 2018 | New York City Metropolitan Area Assisted award-winning photographer Frederic Lagrange, and ex-Conde Nast creative director with the preparation, social media marketing and release of his photobook Mongolia on Kickstarter. Project was selected as "Project We Love" on Kickstarter and was successfully backed almost 3x over its initial goal. We also received press on Daily Mail, Business Insider, My Modern Met, Travel + Leisure and more ### Director of Speakers Team & Co-Organiser @ TEDxCUHK Jan 2017 – Jan 2018 | Hong Kong - Led recruitment of all 10 speakers. Speakers include Vice President adidas Brand Rachel Howard, distinguished ex-Olympian Amy Chan, TED Senior Fellow Cesar Harada... - Managed a team of 4 - organise and edit speeches of 18 minutes, meetings, coordinate with other teams for the event - Co-ordinated marketing campaigns for the annual event, led to a successful, 80% packed event ### VIP Event Management @ HONG KONG DRAGON BOAT FESTIVAL IN NEW YORK INC Jan 2017 – Jan 2017 The 27th annual Dragon Boat Festival in NYC attracts over 30k people every year - Assisted and coordinated press event in Times' Square, NYC - featured on NY1, ABC Live TV - Managed and coordinated with VIP attendees - includes elected & government officials e.g. Letitia James, Mayor representatives, executives from HSBC... - Managed the VIP tent that hosted 100 VIPs during the festival - Managed a team of 10 volunteers during the event - Resulted in a successful event, and happy VIPs - event received positive press on ABC Live TV, NY1, TimeOut... ### Event Assistant Intern @ Financial Times Jan 2015 – Jan 2015 | London, United Kingdom Worked along the event team at the high-profile finance festival Camp Alphaville organised by the Financial Times in London in 2015 ## Education ### Bachelor's degree in Architectural Studies The Chinese University of Hong Kong Jan 2014 – Jan 2018 ### Master of Fine Arts - MFA Parsons School of Design - The New School Jan 2018 – Jan 2018 ### GCSEs & AS-Levels in Biology, Chemistry, Maths, Geography Gordon's School Jan 2008 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/sophie-yc-cheung - Portfolio: https://www.design.sophie.vision - Portfolio: https://www.sophie.vision --- Source: https://flows.cv/sophiec JSON Resume: https://flows.cv/sophiec/resume.json Last updated: 2026-03-25