Participated to the design of the Dora editor (Web 3.0), including UX/UI creative workstreams, and visualized and articulated the decision-making and design process in collaboration with the dev and marketing team.

Designed and launched an AIGC-based investment system (SaaS) aligned with the business and persona's needs. This optimization resulted in a 34% increase in user retention rates.

Engaged in an AI/ML initiative focused on enhancing energy efficiency and promoting sustainability for household appliances through visual explorations, and launched the Auto+ mode (Beta) on PHILIPS Air+ App.

Redesigned the client's 2B website from concept to delivery. This included the information architecture, user flow, navigational map, typography, branding guidelines, and the creation of low to high-fidelity prototypes to increase the brand's impact.

Coordinated the compilation and visualization of agency projects while producing impactful visual content to enhance brand recognition and optimize operational strategies for stakeholders.