Built and scaled a multi-million dollar B2C program as the sole PM — owning roadmap, prioritization, and delivery across 10+ product launches.

Launched a self-serve transaction flow that removed sales dependency and generated $1.2M in revenue in its first week — the first of its kind for the program

Drove 16% YoY growth through a data-informed product strategy combining A/B testing, customer interviews, and funnel analysis

Designed and shipped a subscription renewal flow, establishing the foundation for retention, upsell, and cross-sell at scale

Operated as a growth PM across the full consumer lifecycle: acquisition, activation, monetization, and retention

Optimized high-traffic consumer flows — sign-in, authentication, checkout — to increase conversion and hit subscription revenue targets across Forbes.com.

Directed product strategy for 50+ marketing campaigns, consistently surpassing monthly subscription acquisition goals

Partnered with engineering to resolve critical incidents affecting core business functions with speed and minimal user disruption

Applied growth experimentation principles to UX decisions, iterating on user journeys to improve satisfaction and conversion metrics

Embedded on a technical product team building computer vision tools, translating model performance data into business decisions through cross-functional collaboration.

Built comprehensive Power BI dashboards to track customer, competitor, and product metrics — enabling data-informed investment decisions

Partnered with data scientists to design a monitoring dashboard for early-stage CV model deployments, safeguarding quality at launch

Applied analytical rigor to a product domain (aerial imagery) requiring fast iteration and high-stakes decision-making

• Developed and implemented criteria to evaluate, score and rank Aerial Imagery vendors to ensure future investments would align with the needs of pricing, underwriting, modeling and product teams

• Established and retained successful relationships and enhanced communication channels across all partnership platforms to ensure quality and accuracy of Computer Vision Machine Learning Models- and Aerial Imagery-related projects

• Trained and managed an associate analyst, responsible for project oversight and strategy, task delegation, and final deliverables to senior leadership

• Developed actuarial support, justifications, and state-specific contracts for 47 states to comply with various DOI regulations: handling any legal objections for the launch of Safeco's Pet Insurance product

• Developed and automated two monthly financial reports in Power BI to track the success and impact of the $2 million Liberty Mutual Pet Insurance product by collaborating with cross functional teams and external vendors