# Sophie Richards > Product Manager | Consumer & Creator Products | Revenue Growth · Self-Serve · Subscriptions | Media & Digital Platforms Location: San Francisco, California, United States Profile: https://flows.cv/sophierichards Strategic Product Leader with 5+ years of experience building high-scale, revenue-generating consumer products. Proven track record of managing full-lifecycle product development, from founding 0-to-1 departments to optimizing complex monetization engines that sustain enterprise-level profitability. At Forbes, I operate as the sole PM for a high-growth division, currently managing products responsible for 45% of the company’s total EBITDA. I own the end-to-end strategy and execution for a multi-million dollar portfolio, driving 16% YoY growth through the launch of 10+ new products and a robust infrastructure for subscription retention, upsells, and cross-sells. At Liberty Mutual, I successfully spearheaded the launch of two flagship insurance products across two distinct brand identities. Beyond product delivery, I established the company’s first Aerial Imagery Department, pioneering the use of geospatial data for underwriting and claims. I bridged the gap between data science and commercial viability, translating complex datasets into market-ready consumer offerings. I am driven by the intersection of media, creator platforms, and high-stakes monetization. My experience lies in solving the inseparable opportunities where user behavior, content delivery, and revenue collide. I build products that earn user trust at every touchpoint while providing creators with the sophisticated tools they need to scale. ## Work Experience ### Product Manager @ Forbes Jan 2025 – Present Built and scaled a multi-million dollar B2C program as the sole PM — owning roadmap, prioritization, and delivery across 10+ product launches. Launched a self-serve transaction flow that removed sales dependency and generated $1.2M in revenue in its first week — the first of its kind for the program Drove 16% YoY growth through a data-informed product strategy combining A/B testing, customer interviews, and funnel analysis Designed and shipped a subscription renewal flow, establishing the foundation for retention, upsell, and cross-sell at scale Operated as a growth PM across the full consumer lifecycle: acquisition, activation, monetization, and retention ### Associate Product Manager @ Forbes Jan 2023 – Jan 2025 | Remote Optimized high-traffic consumer flows — sign-in, authentication, checkout — to increase conversion and hit subscription revenue targets across Forbes.com. Directed product strategy for 50+ marketing campaigns, consistently surpassing monthly subscription acquisition goals Partnered with engineering to resolve critical incidents affecting core business functions with speed and minimal user disruption Applied growth experimentation principles to UX decisions, iterating on user journeys to improve satisfaction and conversion metrics ### Product Analyst - Aerial Imagery @ Liberty Mutual Insurance Jan 2022 – Jan 2023 Embedded on a technical product team building computer vision tools, translating model performance data into business decisions through cross-functional collaboration. Built comprehensive Power BI dashboards to track customer, competitor, and product metrics — enabling data-informed investment decisions Partnered with data scientists to design a monitoring dashboard for early-stage CV model deployments, safeguarding quality at launch Applied analytical rigor to a product domain (aerial imagery) requiring fast iteration and high-stakes decision-making ### Senior Associate - Product Design and Experience @ Liberty Mutual Insurance Jan 2022 – Jan 2022 • Developed and implemented criteria to evaluate, score and rank Aerial Imagery vendors to ensure future investments would align with the needs of pricing, underwriting, modeling and product teams • Established and retained successful relationships and enhanced communication channels across all partnership platforms to ensure quality and accuracy of Computer Vision Machine Learning Models- and Aerial Imagery-related projects ### Senior Associate - A&H Pricing @ Liberty Mutual Insurance Jan 2021 – Jan 2021 • Trained and managed an associate analyst, responsible for project oversight and strategy, task delegation, and final deliverables to senior leadership • Developed actuarial support, justifications, and state-specific contracts for 47 states to comply with various DOI regulations: handling any legal objections for the launch of Safeco's Pet Insurance product • Developed and automated two monthly financial reports in Power BI to track the success and impact of the $2 million Liberty Mutual Pet Insurance product by collaborating with cross functional teams and external vendors ### Associate Analyst II @ Liberty Mutual Insurance Jan 2020 – Jan 2021 ### Analyst @ Liberty Mutual Insurance Jan 2020 – Jan 2020 | Greater Seattle Area ### Student Liaison @ Gonzaga University Center for Community Engagement Jan 2019 – Jan 2021 | Spokane, Washington Area ### Fundraising Intern for Senator Cantwell @ Blue Wave Political Partners Jan 2017 – Jan 2021 | Greater Seattle Area ### Analytics Development Intern @ Liberty Mutual Insurance Jan 2019 – Jan 2019 | Greater Seattle Area ### Analyst Development Program Intern @ Liberty Mutual Insurance Jan 2019 – Jan 2019 | Greater Seattle Area • Worked on the Product Technology Solutions team, specifically OEM manufacturers • Conducted vital research on mobility markets: subscription and shared mobility markets • Gained experience in excel, VBA, SAS, SQL, quantitative and qualitative analysis, and the insurance industry ### Customer Service Representative @ Gonzaga University Jan 2017 – Jan 2019 | Spokane, Washington Area ### Contracts Intern @ Aerojet Rocketdyne Jan 2018 – Jan 2018 | Redmond, Washington • Assisted Contracts team by reading and editing proposals, as well as helping to submit ROM’s • Conducted vital research on NDAs and Terms and Conditions to ensure AR complies • Experience with TINA, FAR, and commercial and government contract types • Developed an automated excel program that generates graphs used to brief upper level management teams on proposal statuses ### Golf Shop Assistant @ Bear Creek Country Club Jan 2017 – Jan 2017 | Redmond ### HR Intern @ The Borgen Project Jan 2016 – Jan 2016 | Seattle ### Front Desk @ Grateful Bread Jan 2014 – Jan 2014 | Duvall, Washington Closed the bakery, managed finances, as well as baking breads and muffins. ## Education ### Bachelor’s Degree in Economics and Political Science Gonzaga University ### High School Diploma in High School/Secondary Diplomas and Certificates Cedarcrest High School ## Contact & Social - LinkedIn: https://linkedin.com/in/sophie-richards-822aab132 --- Source: https://flows.cv/sophierichards JSON Resume: https://flows.cv/sophierichards/resume.json Last updated: 2026-04-13