Drove backlog prioritization and roadmap planning to ensure alignment with business goals and user needs, while facilitating team-wide design workshops to foster collaboration and alignment.

Collaborated directly with C-level executives and partnered with 5+ cross-functional teams to solve UX challenges for large-scale, live social experiences across platforms.

Led a UX team of three to design complex features and build a scalable Figma design system from scratch, accelerating development by 67% and reducing inconsistencies by 25%.

Led UX initiatives across innovative projects for The Sims franchise, including voice, creative tools, and social/collaborative experiences, by uncovering player needs through research and testing and partnering with cross-functional teams to rapidly prototype and validate 3× more concepts per quarter, driving high user satisfaction.