# Sophie Shao > Product Designer | 0→1 | Emmy & Webby Award-Winning | Designing Emotionally Resonant, Rewarding & Socially Connected Experiences Location: Santa Clara, California, United States Profile: https://flows.cv/sophieshao Lead Product Designer with 9+ years of experience launching award-winning cross-platform products, driving 0-to-1 initiatives, and delivering meaningful business impact. My superpower is taking that ‘one extra step’ to connect the dots—whether that’s aligning user needs with business goals, uncovering opportunities hidden in research, tackling edge cases, making animated prototypes, or asking plenty of good questions (as coworkers often note). ## Work Experience ### Senior Product Designer (via Teksystems) @ Meta Jan 2025 – Present | Santa Clara County, California, United States Facebook gaming ### Freelance Designer @ Unknown Jan 2013 – Jan 2025 | Remote Provided design services across strategy, visual design, brand identity, websites, apps, and AI-powered products for clients in e-commerce, tech, education, and non-profit, adapting to diverse project needs. ### Lead Product Designer @ MGM Resorts International Jan 2024 – Jan 2024 - Led the redesign of a cross-platform booking flow for 3,500+ hotel rooms, simplifying a complex decision-making process to improve clarity, reduce drop-off, and boost conversion. - Drove backlog prioritization and roadmap planning to ensure alignment with business goals and user needs, while facilitating team-wide design workshops to foster collaboration and alignment. ### Senior UX Designer @ Genvid Holdings Inc. Jan 2022 – Jan 2024 - Drove 0-to-1 design for interactive streaming products, resulting in an Emmy, two Webby Awards, a 124% increase in customer satisfaction rating, a 5× engagement lift, and new monetization opportunities. - Collaborated directly with C-level executives and partnered with 5+ cross-functional teams to solve UX challenges for large-scale, live social experiences across platforms. - Led a UX team of three to design complex features and build a scalable Figma design system from scratch, accelerating development by 67% and reducing inconsistencies by 25%. ### Experience Designer II @ Electronic Arts (EA) Jan 2017 – Jan 2022 | Redwood city - Drove design for The Sims Mobile from launch through live service, improving onboarding, retention, and monetization, contributing to a 17% MoM revenue increase while maintaining a 4.6 rating. - Led UX initiatives across innovative projects for The Sims franchise, including voice, creative tools, and social/collaborative experiences, by uncovering player needs through research and testing and partnering with cross-functional teams to rapidly prototype and validate 3× more concepts per quarter, driving high user satisfaction. ### Researcher/Designer @ California College of the Arts Jan 2016 – Jan 2016 | San Francisco Bay Area Funded by National Endowment for the Arts, this collaborative project is aimed to improve the end user’s experience with the maternal health care toolkits created by UCSF Benioff Children’s Hospital. ### Senior Interactive Designer @ CBC Jan 2013 – Jan 2013 | Toronto, Canada Area Designed and optimized digital learning platforms for CBC Television’s children's block, collaborating with a cross-functional team to adapt TV shows into engaging language learning games. ### UI Designer @ Gameloft Jan 2012 – Jan 2013 | toronto ### UI Designer @ Social Game Universe Jan 2010 – Jan 2012 ## Education ### Master of Fine Arts (MFA) in Interaction Design California College of the Arts ### Honours Bachelor of Arts in New Media and Studio University of Toronto ## Contact & Social - LinkedIn: https://linkedin.com/in/sophieshao - Website: https://www.sophieshao.design --- Source: https://flows.cv/sophieshao JSON Resume: https://flows.cv/sophieshao/resume.json Last updated: 2026-02-23