• Building Phoenix Breath, a wellness application for burnout recovery, using AI-assisted development workflows. [phoenixbreath.com]

• Designed a trauma-informed consent architecture, competitive positioning strategy, and go-to-market plan including content strategy, pricing model, and legal framework.

• Architecting and shipping working flows using React Native, Expo, and Firebase/Firestore.

• Integrating Gemini API to build and test guided AI interactions for user support.

• Focusing on interaction quality, system structure, and execution for a spring 2026 launch.

• Consistently generate top-tier revenue through a consultative approach: understanding each customer’s needs, educating them on solutions, and building the kind of trust that drives repeat business and referrals.

• Drove $1.8M revenue (2025) and $1.79M (2024) in a high-volume, multi-channel environment, including $1.4M in-store (2025).

• Maintained 97.5% average attainment to goal (2025) while balancing in-store sales and web channel execution.

• Consistently exceeded funnel KPIs through structured discovery, qualification, and clear recommendation frameworks.

• Owned end-to-end follow-through for ~$400K/year in web orders, ensuring accurate tracking, issue resolution, and on-time completion across channels.

• Led onboarding and enablement for new hires through role play and scenario coaching, improving readiness and consistency.

• Contributed interaction design for Guardhat, an IoT startup building an industrial safety platform, creating wireframes, design scenarios, and evaluation flows as part of a 6-person design team.

• Took ownership of a comprehensive experience benchmarking study for Guardhat, restructuring earlier work into a polished deliverable with actionable product and positioning recommendations.

• Co-led a detailed experience benchmarking report for UXReactor's own website, evaluating the evaluation and sign-up experience and delivering conversion improvement recommendations.

• Served as secondary project lead and research lead on an internal initiative exploring a new HCI product: planned a visioning workshop, developed the research plan, and conducted stakeholder interviews across design, HR, and operations teams.

• Supported UX research for Extreme Networks, a B2B SaaS network security platform, by synthesizing qualitative data, refining findings into actionable insights, and mapping them to product improvement opportunities.

• Created concept maps to rapidly learn complex technical domains (network security) and translated that understanding into user-centered design work.

• Progressed from research support to creating wireframes, mockups, and interaction designs for Extreme Networks' customer portal, improving information architecture across multiple acquired product lines.

• Informed design strategy for Darbe’s first MVP platform by bridging the gap between user research/insights/testing and business needs

• Developed conceptual diagrams, wireframes, visual mockups, and interactive prototypes through design thinking and storytelling

• Ensured accessibility and responsive design across all platforms and break points

• Worked collaboratively with developers, product managers and stakeholders