As a Principal Product Designer at Giant Eagle & Hatched Labs (Owned by Giant Eagle), I led design initiatives across multiple apps and websites with 1M+ users, including the Giant Eagle app and website, GetGo app and website, Market District website, and myPerks mobile app, focusing on user-centric experiences that transcend native and web interfaces. I spearheaded the complete revamp of the GetGo native experience, prioritizing seamless end-to-end user journeys which resulted in a 15% increase in GetGo mobile orders and elevated the brand in the digital space. Through the introduction of an efficient design system, I fostered rapid implementation, resulting in continuous improvements. My role extended to orchestrating the merger of design teams, ensuring cohesive strategies for a unified, branded, and user-centric experience across platforms. Advocating for design changes based on user feedback and business requirements, I played a pivotal role in innovating and refining the overall design landscape. The work on all platforms has led to improved metrics in MAU (Monthly Active Users).

As a key contributor at Sephora, I drove interactive educational module designs for impactful product awareness campaigns. My collaboration with developers ensured seamless integration, enhancing the overall user experience. Within a cross-disciplinary team, I played a significant role in shaping UX strategy and execution. I adeptly incorporated user feedback and business requirements into ongoing product experience updates.

As Senior Product Designer at LeadGenius, I spearheaded the elevation of design aesthetics across marketing and product domains, aligning with stringent enterprise standards. I played a pivotal role in harmonizing the visual design language, ensuring cohesion with the overarching company brand. My collaborative approach with technical and design teams facilitated the crafting of wireframes, user flows, and user interfaces. Additionally, I seamlessly integrated user feedback and business requirements into iterative design updates, consistently enhancing user experiences.

Elevated design aesthetics to meet enterprise standards.