As a Principal Product Designer at Giant Eagle & Hatched Labs (Owned by Giant Eagle), I led design initiatives across multiple apps and websites with 1M+ users, including the Giant Eagle app and website, GetGo app and website, Market District website, and myPerks mobile app, focusing on user-centric experiences that transcend native and web interfaces. I spearheaded the complete revamp of the GetGo native experience, prioritizing seamless end-to-end user journeys which resulted in a 15% increase in GetGo mobile orders and elevated the brand in the digital space. Through the introduction of an efficient design system, I fostered rapid implementation, resulting in continuous improvements. My role extended to orchestrating the merger of design teams, ensuring cohesive strategies for a unified, branded, and user-centric experience across platforms. Advocating for design changes based on user feedback and business requirements, I played a pivotal role in innovating and refining the overall design landscape. The work on all platforms has led to improved metrics in MAU (Monthly Active Users).