• Spearheading the design of the mobile and web app to help athletes elevate their fitness through efficient tracking and sharing routines.

• Developing and evolving a complete design system and style guide for faster development and design consistency.

• Closely collaborated with the Founders and CTOs to craft viable business model and product market fit.

• Raised $500k in pre-seed funding from Y-Combinator by entire end-to-end enterprise software design, focussing on immaculate visuals, through rapid prototyping, constant iteration, and collaboration with Co-Founders and Developers.

• Developed a comprehensive design system and brand identity from scratch, ensuring high-quality UX and prototypes, while creating compelling pitch presentations to achieve business objectives.

• Recommended foundational design patterns to expedite user interactions and reduce time on task for internal operators that use Uber Freight's proprietary tools for logistics management

• Achieved visual design consistency among various internal tools to support product redesign.

• Prepared design handoff files for developments with thorough documentation

• Collaborated with Design Managers, Product Managers, Senior Designers, and UX Researchers to balance user and business needs.

Teaching Assistant for the course- Design Thinking and Communication. I help undergraduate students of Northwestern University with engineering design assignments, product design process and project feedback, and leading discussions on a variety of topics involving the user-centered design process.