# Spencer Holtaway > Great design improves lives.
I work to create enduring businesses by focusing on research & strategy to inform where customer and business values connect, and solidify that vision through high craft implementation. Location: San Francisco Bay Area, United States Profile: https://flows.cv/spencerholtaway Designer with 15+ years experience working on digital products, 20+ years in the design, technology, marketing and advertising industries. Also an artist working in traditional media and sound. Central Saint Martins, Graphic Design class of 2006. ## Work Experience ### Product Designer @ Holtaway Design Jan 2024 – Present ChipStack, Red9, Ise AI, Hyroad, Alphabetts ### Staff Product Designer @ Calm Jan 2021 – Jan 2024 | San Rafael, California, United States 2020–2021 - Calm for Business UX Consultant Worked with engineering and account management to design Calm for Business customer and account management tooling from zero to one. 2021-2022 - Calm for Business Worked with Product to iterate on needed features and hypothetical futures for Calm for Business. Laid the groundwork for Calm Health, Calm's clinical offering for businesses and payers (later handed off to the team acquired from Ripple Health) Created the vision for Calm's the next 5 years. 2023 - Calm Consumer Worked closely with UX Research to define the future of Calm's sleep offering. Worked closely with UX Research and Exec team to design and ship Calm's first weekly engagement loop. Led UX efforts on Calm's first step towards the 5 year vision. ### Owner @ Holtaway Design • holtawaydesign.com Jan 2020 – Jan 2021 June 2020 ➝ March 2021: Design consultant for Calm.com, building and solidifying their B2B Partnership tools. January 2021 ➝ March 2021: Design consultant for Autodesk, used design as the driver to confidently define a minimum viable experience and product for a to-be-built product in the BIM360 suite. ### Head Of Design @ Dialpad Jan 2017 – Jan 2020 | San Francisco, California Led the product design team through building a massively flexible product platform including phone, messaging, video conferencing, contact center and sales AI that enabled the company through numerous equity rounds including a $100m series E and "unicorn status". Worked on core functionality that became a part of T-Mobile Collaborate, a white label solution for T-Mobile For Business customers. Worked with product marketing and brand design through numerous launches, including a major rebrand in 2019. ### Product Design Manager @ Dialpad Jan 2016 – Jan 2017 | San Francisco Leading the product design team and working with engineering and product management to build enterprise-ready telecommunications tools that meet the user experience expectations of consumer-level apps and services. ### Senior Product Designer @ Dialpad Jan 2016 – Jan 2016 ### Sr. UX Designer - Safe Rides for Families @ Shuddle Jan 2014 – Jan 2016 | San Francisco, CA Solving complex design problems to answer our user and market needs. Producing high level concepts, wireframes, interaction design and visual design. iOS, Android, web. Shuddle is a complex business: every feature touches every product: the parent and driver apps; admin/liveops tools; messaging components (SMS/Push), etc. Notable projects include: For our parents and their passengers, carpooling and repeating rides aim to make Shuddle your go-to service for getting around. Various UI and interaction design enhancements make the app easier to use and understand. For our passengers, ShuddleMe made the Summer of 2015 that much more fun by allowing you to schedule last-minute rides with your parents’ permission. For our drivers, the in-ride experience makes being on time for your passengers easy. Ride claiming filters and ride badging make Shuddle work for your schedule. For our LiveOps team, the Incident Management Dashboard aims to make it easier to do your job as well as reduce the training require to onboard new agents in different regions. You may see some of my work in the HopSkipDrive app. When Shuddle closed, our design files were transferred to the Los Angeles based service which has since implemented some of the user experiences I developed in the months leading up to the closure of Shuddle. ### Graphic & Product Designer @ Spencer E Holtaway Jan 2014 – Jan 2014 | San Francisco, CA Worked on a book for YouTube's Creators Designed My Bus SF, a simple bus app for commuters in San Francisco https://itunes.apple.com/us/app/my-bus-sf/id896324036?mt=8 ### Lead Designer - With Friends Team @ Zynga Jan 2013 – Jan 2014 | San Francisco Bay Area Leading the design team for Words With Friends and Scramble With Friends. Experience, Product & Marketing Design. Notable projects include: Words With Friends iOS & Android 7.0 – brought platform-specific UX behaviors and visual styles to Words With Friends on both iOS and Android. Worked with engineering to improve performance by 2x. These releases led to much improved user retention! Words With Friends iOS & Android 5.0 – introduced landscape play on iPad and modern navigation patterns to all platforms. New Scramble With Friends – A product, UI and marketing refresh for handsets, IXD and UI for the first Scramble With Friends iPad SKU. ### Senior Designer - With Friends Team @ Zynga Jan 2012 – Jan 2013 All product design stages (UX/UI/IXD/Graphic) as well as graphic and communication design for marketing projects for Words With Friends and Scramble With Friends. I named the Tile Pile. ### User Interface Designer - Zynga.com, Words with Friends @ Zynga Jan 2010 – Jan 2012 | San Francisco Sept 2010 - Oct 2011: Zynga.com, RewardVille UI and much more. Oct 2011 - February 2012: Words with Friends ### Freelance creative / design / visual communication consultant @ Spencer E Holtaway Jan 2009 – Jan 2010 Print, interactive and spatial design. Direct clients: The BBC, Momentum WW, Feel Agency, Markettiers 4DC, Cunning Communications, The Alternative Indirect clients: American Express, Yahoo!, Samsung, Skype, Esprit ### Designer @ Cunning Jan 2008 – Jan 2009 Working as key creative team member, designer and artworker on projects for clients including HSBC, Esprit, Smart cars, TK Maxx, Yahoo! and more. Contributed to Esprit’s presence at the MTV European Music Awards both online and through events across the UK including a two week shop window display on London’s Regent Street. ### Designer @ The Alternative Jan 2007 – Jan 2008 Creative thinking. Print, spatial, interactive, interface design. Contributed to the world’s first no-touch, interactive shop window on London’s Carnaby Street. Clients included: Orange Telecom, Samsung Mobile, Agnés b. ### Drums & Design @ Awful Sparks Jan 2000 – Jan 2007 ### Designer (intern) @ The Brand Union Jan 2006 – Jan 2006 Developed concepts with spatial design team for Vodafone's HQ in Newbury UK. ### Graphic Designer @ thehouse Jan 2003 – Jan 2006 Worked on a wide variety of creative including a major promotional campaign for Jack Daniel's. ### Web Designer @ Wessex Water Jan 2000 – Jan 2001 Designed and developed HTML website for Biogran and Biogran Natural, both 'Millennium Products'. ## Education ### BA in Graphic Design, Central Saint Martins College of Art & Design University of the Arts London ### National Diploma in Visual Communication City of Bath College ### Kingswood School, Bath ## Contact & Social - LinkedIn: https://linkedin.com/in/holtawaydesign - Portfolio: http://www.holtawaydesign.com - Dribbble: http://www.dribbble.com/sholtaway --- Source: https://flows.cv/spencerholtaway JSON Resume: https://flows.cv/spencerholtaway/resume.json Last updated: 2026-04-13