Experience
2023 — Now
San Francisco Bay Area
Delivering highly secure, ultra-low power, hardware accelerated AI/ML connectivity solutions for the network edge.
2016 — Now
2016 — Now
Vienna, Austria
• Co-founded wireless mesh networking startup that delivers last-mile gigabit internet access using unlicensed wireless spectrum in the ISM band, RF MIMO technology along with enterprise class SD-WAN software.
• Defined hardware system and wireless mesh network protocol requirements to deliver category leading product and performance
• Performed detailed financial analysis and built financial models unit economics, customer acquisition costs, customer lifetime value, churn/retention rate, burn rate, revenue and profit projections along with other key metrics
2020 — 2022
2020 — 2022
San Francisco Bay Area
• Launched LoRa Edge, industry’s first end-to-end B2B hardware, software and cloud services platform for asset tracking and management applications and LoRa Cloud, the industry’s first organically built cloud-native geolocation solver, network services orchestration and application services platform.
• Delivered first customer revenues in company record lead time and jump started SaaS and on-prem cloud revenue for LoRa Edge across several market verticals.
• Enabled new recurring cloud revenue streams by way of LoRa Cloud integration with the Amazon Web Services IoT for LoRaWAN (AIL) in partnership with AWS ProServ and Amazon Marketplace.
• Grew revenue pipeline over 100% in one year through astute product-market fit identification, product evangelization, customer and sales education by leading and cultivating virtual customer intimacy even during remote work.
• Created extensive KPIs and inculcated a metrics driven approach through SFDC dashboarding and rigorous analysis of weekly changes. Expanded product line from North America and Europe to worldwide markets.
2017 — 2020
2017 — 2020
San Francisco Bay Area
• Owned and drove NXP’s (formerly Marvell Connectivity BU) Connected IoT product roadmap definition and strategy covering Wi-Fi 6 and BT/BLE combos, wireless MCUs addressing consumer and industrial market segments across Tier 1 accounts and mass-market. Profitably drove double-digit P&L growth.
• Expanded product roadmap and built go-to-market strategy for NPI products leading to new design wins in the IP camera, smart voice assistant, OTT streaming markets at leading OEMs. Created channel presence and AWS IoT ecosystem partnership for IoT product line increasing broad market reach.
• Managed and grew a team of results oriented senior product marketing staff with multi-decade average industry experience.
2015 — 2018
2015 — 2018
http://growwithroot.com/
• Set product vision in conjunction with co-founders. Repositioned the product to target the connected smart home market segment based on extensive market research. Devised go-to-market plan focused on e-commerce and driven by social media and digital marketing focused on sales growth
• Performed detailed financial analysis and built financial models showing unit economics, customer acquisition costs, customer lifetime value, churn/retention rate, burn rate, revenue and profit projections along with other key metrics
• Helped competitively position the product and directed VC pitch deck creation. Made VC and Angel investor introductions and helped team in its fundraising drive. Created a brand new disruptive business model that is focused on recurring revenue in order to drive an order of magnitude higher demand generation.
Education
UCLA Anderson School of Management
MBA
University of Kentucky