• Drove the UX redesign of Newform’s marketing website, redefining content structure and navigation paths to drive a 3× increase in engagement across primary entry points

• Established a refreshed brand identity and visual language, creating a design system that improved brand clarity and recognition

• Launched a CMS-driven website experience in Framer, improving drop-off between landing and secondary pages by ~30%.

• Owned UX design for the company’s website, restructuring information architecture and user flows to improve conversion rate by ~15% across key entry points

• Improved content hierarchy and interaction patterns, increasing average session duration by ~30% after launch

• Led product design for Agentic Studio, an AI agent orchestration platform, owning product UX from 0→1 across strategy, execution, and delivery in close partnership with founders and engineering

• Shaped and shipped core no-code workflows enabling teams to automate multi-step enterprise processes, reducing manual setup time by ~20%

• Built and scaled the company’s first design system in Figma, accelerating feature delivery and reducing design-to-engineering handoff time by ~35%

• Revamped the core platform experience, simplifying legacy workflows and improving task success across primary user flows (~50%)

• Led the UX redesign of the Technology Entrepreneurship Office website, addressing usability issues across key pages and improving user engagement by ~50%.

• Conducted WCAG 2.2 accessibility audits and implemented usability and accessibility improvements, increasing content accessibility and compliance across public-facing pages