# Sreshtha S.

> UX Designer @Air Apps

Location: San Francisco, California, United States
Profile: https://flows.cv/sreshtha

I’m a Product Designer working on AI-driven enterprise products and complex workflow tools. I currently lead end-to-end product design for Agentic Studio, an AI agent orchestration platform, owning UX from early problem framing through production.

My focus is on core workflows, information architecture, and systems design, turning technically complex products into experiences that scale and hold up in real-world use.

Recent impact:

- Led UX for an AI no-code platform, cutting manual setup time by ~50%
- Built the company’s first design system, improving consistency and accelerating delivery
- Redesigned core workflows to improve task success by ~30%
- Owned UX from 0→1 through production, partnering closely with founders and engineers

I’ve worked across enterprise platforms, consumer products, and regulated environments, including AI-powered healthcare and large internal tools. I work closely with engineering to understand constraints, make tradeoffs, and ship designs that are durable, not just polished.

Portfolio: https://sreshxdesign.com

## Work Experience
### Website Designer @ Air Apps
Jan 2026 – Present | San Francisco, California, United States

### User Experience Designer @ Newform Technologies
Jan 2025 – Jan 2026
• Drove the UX redesign of Newform’s marketing website, redefining content structure and navigation paths to drive a 3× increase in engagement across primary entry points
• Established a refreshed brand identity and visual language, creating a design system that improved brand clarity and recognition
• Launched a CMS-driven website experience in Framer, improving drop-off between landing and secondary pages by ~30%.

### Product Designer @ B-2 Spirit Advisory.ai
Jan 2025 – Jan 2026 | Mountain View, California, United States
• Owned UX design for the company’s website, restructuring information architecture and user flows to improve conversion rate by ~15% across key entry points
• Improved content hierarchy and interaction patterns, increasing average session duration by ~30% after launch

### Lead Product Designer @ Roots Innovation Labs LLC
Jan 2025 – Jan 2026 | United States
• Led product design for Agentic Studio, an AI agent orchestration platform, owning product UX from 0→1 across strategy, execution, and delivery in close partnership with founders and engineering
• Shaped and shipped core no-code workflows enabling teams to automate multi-step enterprise processes, reducing manual setup time by ~20%
• Built and scaled the company’s first design system in Figma, accelerating feature delivery and reducing design-to-engineering handoff time by ~35%
• Revamped the core platform experience, simplifying legacy workflows and improving task success across primary user flows (~50%)

### Web Designer @ University of Wisconsin-Madison
Jan 2023 – Jan 2025 | Madison, Wisconsin, United States
• Led the UX redesign of the Technology Entrepreneurship Office website, addressing usability issues across key pages and improving user engagement by ~50%.
• Conducted WCAG 2.2 accessibility audits and implemented usability and accessibility improvements, increasing content accessibility and compliance across public-facing pages

### Product Designer @ Quilly
Jan 2024 – Jan 2025 | Berkeley, California, United States
• Contributed to end-to-end product design for core mobile features in collaboration with 4 designers and cross-functional engineers, improving task success rate by ~40% across key user flows
• Designed and iterated on interaction flows and UI components through usability testing and feedback, reducing user friction and errors by ~25% in high-frequency actions

### UX Designer @ Epic
Jan 2024 – Jan 2024 | Verona, Wisconsin, United States
• Developed an AI-powered patient-facing dashboard plugin that simplified complex lab results and clinical data into plain-language summaries, reducing time-to-understand by ~35%
• Ran usability testing with 15 patients, achieving a System Usability Score of ~78 for patient-facing clarity and ease of use

### Product Designer @ Amdocs
Jan 2022 – Jan 2022 | Pune, Maharashtra, India
• Simplified core workflows for an enterprise billing platform used by 2,000+ internal users, reducing time on task by ~25% for high-frequency billing actions and improving feature adoption by ~30%


## Education
### Master of Science - MS in Information Science
University of Wisconsin-Madison

### MBATech in Information Technology
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

### Delhi Public School, Pune


## Contact & Social
- LinkedIn: https://linkedin.com/in/sreshtha
- Portfolio: https://www.sreshxdesign.com/

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Source: https://flows.cv/sreshtha
JSON Resume: https://flows.cv/sreshtha/resume.json
Last updated: 2026-04-13