London Area, United Kingdom
• Designed and launched the first neural-network-based enforcement classifier on WhatsApp (2.5B+ MAU), targeting scam
actors and reducing scammer-engaged conversations by 18%.
• Independently identified and pursued the initiative to curb Victim-Initiated Scams—contributing to >50% of all scams on
the platform—by researching, prototyping, and validating enforcement models across two new operational contexts
(disconnect events and wa.me entry points).
• Owned the full initiative lifecycle end-to-end: conducted impact analysis, trained classifiers operating on 300M+
disconnect events and 40M+ wa.me events daily, designed and executed 3-week A/B experiments, led experiment result
evaluation with the team, and launched to production—delivering an 11% reduction in the SEC topline metric, eliminating
~3M Scam Engaged Conversations on a 7-day rolling average.
• Collaborated with the SMB (Small & Medium Business) team to extend enforcement models to business accounts,
broadening the integrity coverage surface across WhatsApp.