# Srikanta H.U.

> Transforming Businesses through User-Centric Design | Principal Design | Healthcare Innovation | Empathy-Driven Designer & Artist

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/srikanta

I’m Srikanta, a designer with 15+ years of experience based in the Bay Area, driven by a passion for crafting meaningful and impactful products. I’ve had the privilege of building experiences that millions rely on daily.

Highlights of my journey:

Part of an award-winning design system.
Designed Yahoo! avatars used by millions globally.
Recipient of the U.S. Presidential Award for healthcare solutions during COVID.
Creator of a wellbeing product with 100,000+ users changing behaviors.

I thrive at the intersection of creativity and problem-solving, helping startups turn ideas into reality while collaborating with exceptional teams and brands to tell impactful stories.

My approach:
Obsessed with delighting users, I design experiences that resonate—balancing user needs, business goals, and brand vision. Usable, memorable, and infused with a touch of wonder, my work leaves a lasting impression.

Ready to shape the future? Let’s connect and create something extraordinary together.

## Work Experience
### Senior Product Designer @ BMC Software
Jan 2024 – Present | Santa Clara, California, United States
Transforming Enterprise Experience | I turn user insights into seamless, AI-powered products that optimize performance, streamline workflows, and delight businesses globally.

### Senior Product Designer @ Oracle
Jan 2022 – Jan 2024 | California, United States
As a key contributor to Oracle's Redwood Design System, I drove record adoption across business units, boosting product cohesion and user satisfaction. 
Our innovative AI-powered search solution "Ask Oracle", delivered seamless experiences in e-commerce, healthcare, and finance, cementing Redwood as Oracle's standard design system, supporting 100+ products, 10,000+ users, and $1B+ revenue impact.

### Senior Product Designer @ Castlight Health
Jan 2017 – Jan 2022 | San Francisco Bay Area
Design & develop next-generation healthcare & wellbeing products. Working with a team of designers & researchers to provide the best healthcare experience and educate the users and partners on their health journey to lead a healthier life.

### Design Lead @ ThoughtWorks
Jan 2016 – Jan 2017 | Greater New York City Area
I was involved in enhancing the experience of insurance applications for Deltadental. 
This includes concept ideation, design, co-design workshops, and user testing sessions. 
Applied graphic design and mobile-first skills. Following agile and lean design methodologies as part of the project.

### Design Strategy & Innovation @ Independent Design Professional
Jan 2014 – Jan 2016
Driving Design Strategy & Innovation for Startups |

I helped founders and entrepreneurs bring their visions to life through:
Design-driven ideation and concept development
End-to-end prototyping and usability testing
Collaboration with external partners to integrate database solutions, mobile development, brand strategy, and publishing

My expertise lies in crafting innovative design solutions that propel startups forward, drive user engagement, and foster business growth.

### User Experience Design Lead @ Yahoo
Jan 2013 – Jan 2014
Worked on many interesting projects like Yahoo! Avatars, the AD platform, Yahoo! Mail, 
Firebug, Yahoo! Image and video Search, Yahoo! Cricket, and various other internal 
tools for Content publishing.

### Principal User Experience Designer @ InMobi
Jan 2012 – Jan 2013 | Karnataka, India
Worked on various features on the next-generation Ad-Platform. As part of Inmobi, 
I had a chance to learn and explore dynamic video commercials using live stream 
and pre-set video content.  Worked on the internal tool for "App-publish" and "Inmobi" 
brand/marketing websites.

### User Experince Design @ Yahoo
Jan 2007 – Jan 2012 | Bangalore (India)
Worked on many interesting projects like Yahoo! Avatars, the AD platform, Yahoo! Mail, 
Firebug, Yahoo! Image and video Search, Yahoo! Cricket, and various other internal 
tools for Content publishing.

### Creative Lead @ Hewlett Packard Enterprise
Jan 2006 – Jan 2007 | Bangalore, India
As part of the Image & Print Group (IPG), I designed various hardware-based and 
printer user interfaces that enhanced HP's personal and professional printing experience. 
Also, worked on call center products to support agent internal tools.

### Design Manager @ APPARATUS MEDIA LAB
Jan 2003 – Jan 2006 | Sydney (Australia), Bangalore (India)
User Experience Design

### Lead Visual design @ Planetasia.com Ltd
Jan 1998 – Jan 2003 | Bengaluru, Karnataka, India
Visual interactive design expert,

### Lead Visual Designer @ Raffles Software PrivateLimited
Jan 1997 – Jan 1998 | Singapore, Bangalore (India)
Instructional design, Visual communications.

### CGI Animation and Layout Artist @ MILLENNIUM SOFTWARE PRODUCTION
Jan 1995 – Jan 1997
Animator and CG Artist

### Sr, Multimedia Artist and Animator @ KIRLOSKAR MULTIMEDIA
Jan 1994 – Jan 1995 | Bangalore (India)
Animator for Multimedia Projects


## Education
### Bachelor of Fine Arts - BFA
Bangalore University


## Contact & Social
- LinkedIn: https://linkedin.com/in/srikantahu
- Website: http://www.srikanta.design
- Website: http://www.flickr.com/photos/srikanta/
- Website: https://www.behance.net/srikanta

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Source: https://flows.cv/srikanta
JSON Resume: https://flows.cv/srikanta/resume.json
Last updated: 2026-02-23