Leading the Sales Engineering function for Codespell.ai, Aspire’s in-house AI platform for developers and product teams. I partner closely with sales to drive end-to-end pre-sales efforts—right from prospect qualification to crafting winning demos and tailored solutioning strategies.

Key responsibilities include:

• Creating compelling sales assets including battlecards, pitch decks, and technical demos

• Driving discovery and qualification using the MEDDIC framework

• Collaborating with cross-functional teams to align product capabilities with customer needs

• Shaping solution narratives that resonate with both business and technical stakeholders

• Helping prospects connect the dots between their pain points and Codespell’s value, while enabling the sales team to close faster and smarter.

As a Pre-Sales consultant, I bridge the gap between technology and business by providing tailored solutions that address complex client challenges. My role involves collaborating with cross-functional teams to design and deliver impactful engineering solutions that align with customer needs and strategic goals.

Key Responsibilities:

Partnering with sales teams to understand client requirements and develop technical strategies to meet business objectives.

Delivering compelling product demonstrations, presentations, and proof-of-concept (POC) sessions to showcase solution capabilities.

Crafting customized solutions leveraging cutting-edge technologies to solve unique customer challenges.

Serving as a technical advisor and trusted resource for clients throughout the sales lifecycle.

Leading the technical evaluation of solutions, managing integrations, and ensuring seamless deployment.

Collaborating with product and engineering teams to provide market feedback and shape product roadmaps.

Building sticky demos for prospects and running GTM webinars

Building long-term client relationships through exceptional technical guidance and support.

Industries Served:

Financial Services, Retail, Hi-Tech, and SaaS-based enterprises.

Solutions Delivered:

New product development, Legacy modernization, Cloud transition, Quality engineering, Vendor transitioning, Managed Services

• Developed and implemented long-term strategies for the Software & Hi-Tech Testing Practice, aligning with enterprise quality standards and agile practices leading a team of over 60 employees.

• Spearheaded shift-left testing using TDD to embed quality in engineering processes.

• Delivered large-scale projects in cloud migration (Azure, AWS), mobile development, DevOps pipelines,

TCoE setup, legacy modernization, digital transformation, and SaaS implementation.

• Managed testing tool vendor partnerships (Sauce Labs, LambdaTest, Tricentis) and go-to-market strategies.

• Represented the company at industry conferences (SauceCon, StarEast).

• Led testing programs for retailers, banks, insurers, and hi-tech firms, including test planning, execution, and release management.

• Innovated Aspire's 'Hyper-Testing' strategy, unifying functional and non-functional testing using modern tech stacks (Selenium, Appium, Docker, Kubernetes, etc.).

• Integrated ML-based tools (ReportPortal.io) to streamline test result analysis and built comprehensive test automation frameworks for UI, API, and micro front-end projects.

The IBS SAS group offers various banking solutions such as Deposit Origination, Loan Origination, Sales Management etc. Srinivasan's core responsibilities include managing the Development projects in Microsoft Technologies (.Net), Test Automation, Performance Testing and Product Management.

Short summary of accomplishments

• Built and scaled a test delivery unit from the ground up, establishing a robust QA captive team for FIS Global’s IBS business unit in India for the IBS SAS retail banking business unit encompassing the Loan Origination, Deposit Origination & ACAPS decisioning.

• Reduced the cost of the non-functional QA group by over $500000 with process automation such as test case automation, automated test results updater, reusable test automation library and other standardized best practices.

• Implemented a hybrid test automation framework with HP QTP that resulted in code reusability of over 50% across all new projects.

• Set and tracked quality assurance metrics, ensuring visibility into performance, driving accountability, and identifying areas for investment to enhance product functionality and user experience.

• Ensured zero defect leakage to production in all of 6 years