Works closely with distributed business and engineering partners to deliver high quality, end-to-end designs resulting in increased CSAT (customer satisfaction) scores.

Orchestrated designs focused on improving the enterprise customer experience while considering engineering and product goals. Contributed to a gain in “visitor to lead” conversion through a redesign. Drives conversions throughout the customer journey with experience metrics and validation testing.

Redesigned the Small Business Spark Pay Android app for handset and tablet exceeding success metrics. Worked closely with the product manager and agile development team attending standup and grooming sessions. Orchestrated design for mobile, tablet and web products based on user research and data manifestos. Collaborated with product managers, visual designers and user experience designers to develop user-centered products. Translated business requirements, user needs and technical proficiencies into visually pleasing designs. Participated, collaborated and communicated as a team player to develop conceptual product ideation. Ensured consistency in the look and feel of the brand across all aspects of the user experience. Reliably delivered design concepts on time and within guidelines.

Collaborated with developers, internal stakeholders, sales managers and editorial directors on a web platform. Proposed and implemented design solutions which increased user engagement (Smart Shopper e-magazine growth by 259%). Worked passionately with clients, listening and analyzing their needs. Orchestrated a 292% increase in organic reach (Facebook engagement). Streamlined multiple projects; concept development, design, deployment and evaluating analytics substantially increasing team focus.