# Stacey Gennoy > Principal Product Designer at Silicon Valley Bank Location: Los Altos, California, United States Profile: https://flows.cv/stacey Principal product designer with the ability to collaborate across all levels of stakeholders, earning trust and acknowledgment while driving alignment. Passionate about executing delightful customer experiences while achieving business objectives in a complex and ambiguous product landscape. ## Work Experience ### Principal Product Designer @ SVB Jan 2022 – Present | Santa Clara, California, United States Works closely with distributed business and engineering partners to deliver high quality, end-to-end designs resulting in increased CSAT (customer satisfaction) scores. ### Lead Product Designer @ Silicon Valley Bank Jan 2020 – Jan 2022 | San Francisco, California, United States ### Lead Product Designer @ Capital One Jan 2016 – Jan 2019 | San Francisco Bay Area Orchestrated designs focused on improving the enterprise customer experience while considering engineering and product goals. Contributed to a gain in “visitor to lead” conversion through a redesign. Drives conversions throughout the customer journey with experience metrics and validation testing. ### Principal Product Designer @ Capital One Jan 2014 – Jan 2016 | San Francisco, CA Redesigned the Small Business Spark Pay Android app for handset and tablet exceeding success metrics. Worked closely with the product manager and agile development team attending standup and grooming sessions. Orchestrated design for mobile, tablet and web products based on user research and data manifestos. Collaborated with product managers, visual designers and user experience designers to develop user-centered products. Translated business requirements, user needs and technical proficiencies into visually pleasing designs. Participated, collaborated and communicated as a team player to develop conceptual product ideation. Ensured consistency in the look and feel of the brand across all aspects of the user experience. Reliably delivered design concepts on time and within guidelines. ### Interaction Designer @ ESI Jan 2006 – Jan 2014 Collaborated with developers, internal stakeholders, sales managers and editorial directors on a web platform. Proposed and implemented design solutions which increased user engagement (Smart Shopper e-magazine growth by 259%). Worked passionately with clients, listening and analyzing their needs. Orchestrated a 292% increase in organic reach (Facebook engagement). Streamlined multiple projects; concept development, design, deployment and evaluating analytics substantially increasing team focus. ### Web Designer @ Rocklin Systems Jan 2005 – Jan 2006 • Created thoughtful and inventive web and print design projects • Worked passionately and effectively with clients while advocating for the consumer • Collaborated with the team to conceive and prototype web, print and branding identities • Developed smart solutions while remaining, calm and communicative under tight deadlines ### Graphic Designer (Consultant) @ The Record Jan 2005 – Jan 2005 • Recruited as support to heavy web project workload • Single-handedly designed, implemented and maintained over fifteen web sites and web banner advertisements • Managed projects that required the ability to multi-task within tight deadlines ### Graphic Designer (Consultant) @ Jaybert International Jan 2004 – Jan 2004 • Developed user-centered web templates • Designed publications with a focus on hierarchy and message ### Graphic Designer @ New Eras Media Jan 2003 – Jan 2004 • Designed multiple web and print projects • Communicated with clients for feedback and project specifics • Designed web sites based on demographics, target market and technology assessment • Developed and enforced brand consistency guidelines ## Education ### Master of Fine Arts - MFA in Web Design & New Media Academy of Art University ### BS in Graphic Design California State University-Sacramento ### Certificate in Computer Science California State University-Sacramento ## Contact & Social - LinkedIn: https://linkedin.com/in/sgennoy - Website: http://www.staceygennoy.com --- Source: https://flows.cv/stacey JSON Resume: https://flows.cv/stacey/resume.json Last updated: 2026-02-23