Leading design overhaul across core surfaces, UI and branding at a start-up level: building new components, wireframes and prototypes.

Implemented testing via collaboration with PMs, SWEs and users.

Utilizing strategic UX design principles to optimize user-flows, core functionalities and enhance artist/fan engagement.

Created a cohesive visual language⎯ revamping logos, stickers, and digital assets to enhance brand recognition and drive sales.

Implemented SEO-optimized content strategies, resulting in a 20% increase in engagement across media platforms (Instagram/Tiktok).

Spearheaded re-brand of business identity and visual assets.

Conceived, designed and hand-made entire new collection celebrating brand revival.

Organized and executed product shoot, designed digital promo assets.

Launched official E-commerce site [Squarespace], utilized marketing tools such as email campaigns and site analytics.

Increased social platform engagement by 900%, followers by 18.9%.