# Stacy All > Design & Research Executive | eCommerce, SaaS, and CX Strategy | From Insight to Scalable Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/stacyall I’m a design and research executive with 10 years of leadership experience and over two decades in the industry. I’ve led teams of up to 35, built new practices, and helped organizations grow by turning deep customer understanding into business results. My leadership is grounded in customer empathy, creative courage, and strategic clarity. I build resilient, collaborative teams that deliver with both quality and speed. I care deeply about the people behind the work. I’ve also helped design organizations become stronger partners to product, engineering, and operations. I bring particular depth in commerce, growth, and search, with experience across two-sided marketplaces. My work has shaped recommendation systems, review credibility, and the merchant trust signals that drive customer confidence. I’m currently exploring new leadership roles and advisory work with teams ready to grow their design maturity and deepen their connection to customer insight. ## Work Experience ### Consultant, Advisor & Mentor @ Unknown Jan 2024 – Present Independent advisory practice serving early- and growth-stage SaaS and platform teams on strategy alignment and operating rhythms. • Advise teams on product vision with customer insight and journey models to drive contextual, role-aware workflows and end-to-end improvements. • Create lightweight measurement frameworks that connect experience metrics to product and business outcomes. • Audit core flows and design systems, then deliver prioritized recommendations to improve quality, consistency, and team adoption. ### VP, Product Design @ Wish Jan 2022 – Jan 2023 | San Francisco Bay Area Hired as Wish’s first Vice President of Design, I led a newly integrated organization spanning product design, content strategy, research, and growth design. My role was to improve customer and merchant experiences, elevate the team’s strategic contribution, and create a vision for stronger customer engagement in a highly competitive online retail environment. • Led a team of 35 across consumer, merchant, and growth experiences, including product design, content strategy, and research • Developed a research-informed product experience vision aligned to company goals, which inspired roadmap shifts and renewed team alignment • Co-led a customer insight presentation that grounded the CEO’s 2022 strategy offsite and informed company-wide planning • Led design for a top-priority initiative focused on basket-building and fulfillment, with early experiments showing strong improvements in GMV and orders • Guided design and content strategy for merchant tools and incentive structures to drive engagement and improve seller performance • Served as executive sponsor of the Women’s Employee Resource Group, supporting mentorship, advocacy, and community for women across the company ### Senior Director, Product Design @ Momentive-AI Jan 2020 – Jan 2022 As Senior Director of Product Design, I led core experience and platform design during SurveyMonkey’s push into the enterprise market. My focus was on modernizing workflows, aligning cross-functional teams, and embedding customer insight into product and partnership strategy. • Led design for the core surveys experience, platform services, and growth initiatives, supporting both free users and enterprise subscription customers • Developed a research-led visiontype for the enterprise survey experience, framing how teams plan, co-author, and analyze together; the redesigned homepage was the first proof point of this vision • Launched the redesigned homepage, which increased survey activation by 12 percent by helping customers focus, take action, and make sense of their work • Partnered with the VP of Product to improve the product development lifecycle, aligning design and research more closely with strategic planning and execution • Collaborated with product and engineering to shape how metadata, user behavior, and survey flow complexity informed in-product guidance and content recommendations • Integrated new brand strategy into the customer experience and championed a clearer information architecture across the platform • Shaped a strategic experience vision with executive stakeholders to help secure major partnerships, with potential to influence long-term product direction ### Sr. Director of Design @ Walmart eCommerce Jan 2014 – Jan 2020 | San Bruno, California Over six years, I progressed from Senior Manager to Senior Director, leading teams across research, in-store tools, eCommerce, verticals, and customer strategy. I helped scale research-informed design and shaped both the digital experience and the teams behind it. My focus was building resilient, multidisciplinary teams and delivering design that drove business results. Titles held: • Senior Manager, Design Research (2014–2015) • Director of Design Research (2016) • Director of Design – Digital Acceleration, Top of Funnel, Special Occasions (2016–2018) • Senior Director of Design – Customer Champion and Verticals (2019) • Senior Director of Design – Core eCommerce (2020) Accomplishments: • Scaled the UX research team 4x and embedded insight into product development, quarterly planning, and exec decision-making • Led teams of up to 35 across design, research, and content strategy, supporting both horizontal and vertical initiatives • Oversaw eCommerce from homepage to checkout, including a PDP redesign that drove $57M in revenue and post-transactional improvements that reduced cancellations and support contacts • Directed in-store digital acceleration, delivering 13 in-app tools like pharmacy, pickup, and store maps, helping Walmart become the #1 shopping app during holiday • Served as Walmart’s Customer Champion, introducing a JTBD framework that reshaped product planning and became part of quarterly planning • Delivered a 6% holiday revenue lift and record order-per-minute rates through peak-season design leadership and cross-functional readiness • Led research and concept development for Walmart’s baby registry experience, setting the foundation for its first redesign in over a decade • Collaborated across product, engineering, operations, and merchandising, including store layout teams, to align digital design with in-store execution ### Design Research Lead @ Luvocracy Jan 2013 – Jan 2014 At this social shopping startup (later acquired by Walmart), I led research and contributed to growth design and recommendation strategy. My work helped clarify user intent, improve onboarding and retention, and shape how the product introduced meaningful discovery through social influence and trust. Accomplishments: • Led research across the full product lifecycle, from early exploration through concept testing, usability, and satisfaction measurement • Created Luvocracy’s first customer satisfaction tracking system to inform product prioritization and surface unmet needs • Led research on customer intent and recommendation design, shaping to how the platform surfaced trusted recommendations through social proof • Shaped early decisions around Luvocracy’s recommendation engine by identifying intent signals and discovery behaviors across first-time and returning users • Designed a first-time user initiative (“Customer Success in 60 Seconds”) that improved early engagement by guiding users through key value-building behaviors • Built and ran an internal experimentation program and coached product and design peers on how to design, execute, and interpret experiments ### Principal Design Researcher @ Yahoo Jan 2004 – Jan 2013 In my nearly nine years at Yahoo, I progressed from Senior UER to Staff and Principal Researcher, leading foundational and applied research across Yahoo Search, personalization, and homepage strategy. I worked closely with product and engineering teams to shape how Yahoo modeled user intent, evaluated relevance, and surfaced content—contributing to the design and tuning of recommendation systems and algorithmically-driven experiences across the platform Titles held: • Senior User Experience Researcher (2004–2007) • Staff Design Researcher (2008–2010) • Principal Design Researcher (2011–2013) Accomplishments: • Led research across Yahoo Search products including MyWeb, Toolbar, SearchMonkey, and vertical and multimedia search • Partnered with engineers and product teams to inform the design and evaluation of Yahoo’s relevance and recommendation algorithms, grounded in user trust and interpretability • Conducted foundational research on how users perceive, trust, and act on personalized or enriched content, influencing algorithmic output and ranking strategies • Served as lead researcher on the 2013 Yahoo homepage redesign, focusing on personalization, social relevance, and content discovery • Contributed to early frameworks for modeling user intent and contextual behavior, helping Yahoo shift toward more dynamic, ML-informed product experiences ### Senior Cognitive Engineer @ NEC Solutions America Jan 1999 – Jan 2004 | San Francisco Chicago & San Francisco | Zefer → Niteo → NEC Solutions America Worked across three evolving agency/consulting environments acquired or restructured over time. My work focused on information architecture, interaction design, and design research for clients in finance, pharma, B2B tech, and healthcare. Titles held: • Cognitive Engineer – Zefer (1999–2000) • Cognitive Engineer – Niteo (2001–2003) • Senior Cognitive Engineer – NEC Solutions America (2004) Accomplishments: • Designed and evaluated complex transactional and content-rich systems for clients in financial services, healthcare, legal, and B2B tech, including work for WestLaw, CalFed, and Enterprise Rent-A-Car • Led research and information architecture for the American Heart Association redesign, including a content management interface for non-technical staff • Conducted stakeholder research and IA development for the consolidation of 10 intranet systems at Wells Fargo • Co-led the redesign of Trend Micro’s web presence with the US team, followed by international research to support expansion into the European consumer antivirus market • Applied early practices of customer intent modeling and task-based interaction design in the pre-UX era of enterprise tooling • Served as both consultant and design partner, shaping client roadmaps and mentoring junior team members on research and architecture fundamentals ## Education ### Masters in Human-Computer Interaction Carnegie Mellon University ### Bachelor's in BS Business Administration, BA Art History The University of Kansas ## Contact & Social - LinkedIn: https://linkedin.com/in/stacyall --- Source: https://flows.cv/stacyall JSON Resume: https://flows.cv/stacyall/resume.json Last updated: 2026-04-13