Designing solutions for intricate workflow challenges is what gets my gears rolling. I’m a senior product designer who collaborates closely with various cross-functional partners such as product managers, engineers, customer support teams, and fellow design colleagues to craft solutions that are rooted in user...

Experience

2021 — NowAddeparSenior Product Designer

2021 — Now

Addepar was founded in 2009 to maximize the impact of the world’s capital. Building for even the most complex portfolios, Addepar gives asset owners and advisors a clearer financial picture at every level, allowing them to make more informed, timely and data-driven investment decisions. As one of the fastest growing companies in fintech - backed by the industry’s top investors including 8VC, D1 Capital Partners, WestCap and Valor Equity Partners - Addepar’s clients use the platform to manage and advise on more than $3T in assets globally, and that number is growing by more than $15B each week. More than 600 of the world’s leading family offices, registered investment advisors, private banks and large financial institutions use Addepar today to deliver exceptional value to their clients, setting new growth and client engagement records every quarter.

2017 — 2021Real Capital InnovationSenior Product Designer

2017 — 2021

San Francisco Bay Area

Acquired by Addepar.

2014 — 2017PapalyProduct Designer

2014 — 2017

Palo Alto, California

Designed and helped build 3 family of products (Papaly, Riple, Menew) which corresponds to 10 individual products including consumer, business, and internal software applications across web and iOS platforms.

Built ~70–80% of the front-end (HTML/CSS/JS) for the following products:

- Papaly web application and browser extensions.

- Riple browser bookmarklet.

- Menew internal/business menu management dashboard.

Collaborated with iOS engineers by creating XIB files and editing auto layout constraints in Xcode.

Collaborated with our CEO on brainstorming and defining product features based on user research and key metrics important to the business.

Helped gather quantitative and qualitative data for our products by running usability tests and surveys.

Analyzed and identified areas of friction in our products, and iterated on designs and flows accordingly.

Helped define a/b tests to drive product engagement and conversions.

Created flowcharts, and wireframes detailing high-level interaction flows for our products.

Designed the user interface of our Web and iOS applications.

Created clickable prototypes for our iOS apps using tools such as Marvel App.

Provided development specs for engineers and helped with quality assurance and fixing bugs in our code.

Designed marketing material such as landing pages, and marketing ads.

2014 — 2014Momentum Design LabUI/UX Designer

2014 — 2014

San Francisco Bay Area

Collaborated with lead designers on client projects.

Created flowcharts and designed user interfaces for feature-rich enterprise software products.

Worked on the front-end development for UI style guides.

Helped gather feedback during client meetings.

2013 — 2014Ebates Inc.Visual Designer

2013 — 2014

Helped establish a cleaner visual language for our various web, email, and marketing endeavors.

Brainstormed, conceptualized, and executed visual design for promotional sales events and produced related material such as website banners, and promotional email mockups.

Collaborated with cross-functional teams such as Engineering, Creative, and Product Managers on marketing projects to help drive new growth and increase conversions of non-active to active members.

Education

2009 — 2013

Academy of Art University

BFA (Bachelor of Fine Arts)

2009 — 2013