# Stedman Halliday > Designer and technologist in San Francisco Location: San Francisco, California, United States Profile: https://flows.cv/stedmanhalliday I'm a technical generalist based in San Francisco with over 15 years of experience creating values-driven products, brands, media, and experiences. I’ve shaped customer experiences and driven growth across categories for startups, SMBs, and global enterprises. ## Work Experience ### Design Consultant @ Automattic Jan 2025 – Jan 2025 | San Francisco, California, United States Automattic democratizes publishing, commerce, and messaging with WordPress and a portfolio of other Internet and software products. • Redesigned Beeper web pages for Q3 2025 relaunch • Designed content for launches such as Beeper API and Beeper MCP • Reintroduced community themes bridging Texts.app (acq 2024) and Beeper Desktop v4 • Developed monthly planning cadence for product development process to improve design coverage and quality, discovery workflows, and cross-functional alignment ### Design Consultant @ SODI, LLC Jan 2025 – Jan 2025 | San Francisco, California, United States AI-focused contract projects amassing expertise where design meets intelligent systems • Redesigned agent persona for Julian by 11x (automated inbound sales rep), including character design, visual assets, web launch, and teaser video • Led brand strategy and identity for Auren by Elysian Labs (emotionally intelligent AI companion), directing 2 other designers across web and product experiences •Designed multi-agent coordination environment concepts for Slate, the Random Labs (YC S24) enterprise code agent ### Chief Product Officer @ Stealth Startup (Health-Tech) Jan 2024 – Jan 2024 | San Francisco, California, United States The company built a personal health platform that tailors advice from customers' favorite health movements and influencers to fit their bodies, preferences, and lifestyles. ### Co-Founder @ Stealth Startup (Health-Tech) Jan 2024 – Jan 2024 | San Francisco, California, United States The company offered tools, coaching, and personalized plans to optimize wellness, longevity, and performance. ### Consultant @ Eat Blueprint Jan 2024 – Jan 2024 | San Francisco, California, United States Eat Blueprint is a meal service for longevity optimization (acquired by Blueprint Bryan Johnson). • Developed menu products to align nutrition principles, food quality, and customer preferences • Programmed longevity meetups attended by over 1000 Bay Area locals and Bryan Johnson • Produced marketing artifacts (web, video, merch, print) to drive over 585K organic impressions in Q1 • Operated subscription platform to persist $1M annual recurring revenue run rate ### Amazon Technical Academy Participant @ Amazon Jan 2022 – Jan 2023 • Trained full-stack software engineering skills in an immersive program with other Amazonians ### Senior UX Designer @ Amazon Jan 2021 – Jan 2022 | San Francisco, California, United States • Led customer experience design for emerging voice and multimodal technologies • Led design systems and front-end for novel Alexa architecture unifying third-party deployments • Led onsite negotiations between Alexa Voice Services and OEM partners' design teams ### UX Designer @ Wunderman Thompson Jan 2021 – Jan 2021 | Los Angeles, California, United States Wunderman Thompson is a global marketing communications agency with 200 offices in 90 markets. • Drove 8–18% revenue increase for key Microsoft web properties (Windows Commercial, Surface) • Led COVID-19 redesigns for Microsoft Education (127% increase in unique visits) • Redesigned Acura's vehicle features experience for a 100% online COVID-19 sales funnel ### Associate UX Designer @ Wunderman Thompson Jan 2020 – Jan 2021 | Greater Los Angeles Area ### Designer @ Wunderman Thompson Jan 2019 – Jan 2019 | Los Angeles, California, United States ### Special Faculty @ California Institute of the Arts Jan 2021 – Jan 2021 California Institute of the Arts is a renowned institution of higher education for professional artists. • Taught ICOM-101: Media & Web Development to over 60 students • Designed and facilitated a 100% remote course during the COVID-19 pandemic • Presented curriculum and student work at Treehouse Festival conference ### Freelance Designer @ Stedman Halliday Multimedia Design Jan 2010 – Jan 2021 | Los Angeles, California, United States • Directed, designed, and developed across various media (digital, web, print, merch) • Specialized in designing identity systems and web media • Chose socially diverse missions (culture, fashion, education, clean energy) • Served economically diverse clients (SMBs to multinational corps) ### Strategy Consultant @ Yellowfinch, Inc. Jan 2016 – Jan 2017 | Palo Alto, CA Yellowfinch developed IoT technologies to radically improve structural safety in residential and enterprise markets. • Named the startup and designed brand assets for the enterprise IoT insurtech product • Met with international team members to unite business and product goals • Interviewed industry professionals to kickstart prototypical product development • Authored initial fundraising pitches for induction into Nasdaq Entrepreneurial Center's Fall 2017 cohort ### Associate Creative Director @ Kadenze Inc. Jan 2015 – Jan 2016 | Valencia, CA Kadenze brings together educators, artists, and engineers from leading universities across the globe to provide world-class education in the fields of art and creative technology. • Designed flagship LMS products driving avg. 223% quarterly membership growth in launch year • Directed design for all client sub-brands and some content campaigns • Designed pitches for rapid client and partner acquisition (~50 launch partners) • Developed front-end assets for various web endpoints ### Designer @ Kadenze Inc. Jan 2014 – Jan 2015 ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design, Digital Arts (Minor) California Institute of the Arts Jan 2012 – Jan 2016 ### buildspace Jan 2023 – Jan 2023 ## Contact & Social - LinkedIn: https://linkedin.com/in/stedmanhalliday - Portfolio: https://stedmanhalliday.com --- Source: https://flows.cv/stedmanhalliday JSON Resume: https://flows.cv/stedmanhalliday/resume.json Last updated: 2026-03-25