⦁ Designed financial report dashboard to improve seller’s comprehension of financial activity.

⦁ Established financial ai copilot framework for data visualization, interaction and feedback.

⦁ Delivered payment remediation user flows to increase card addition success rate.

Concepted, re-designed and delivered visual and interactive specs for new screens, experiences and components for Merchant Services Onboarding application to decrease cognitive load and optimize efficiency. Collaborated with principal designers, product, legal, content and engineering to define, conceptualize and deliver responsive, extensible and personalized dashboard and grid experience for 14+ roles in a condensed time frame. Led competitive analysis, visual and mobile design for discovery, concepting and delivery for dashboard and grid.

⦁ Facilitated product requirement sessions to gather and refine personalized dashboard and grid.

⦁ Designed responsive dashboard, grid and visual elements to enhance usability and navigation.

⦁ Partnered with A11y, development and product to ensure the components and experiences were compliant and delivered as specified.

Responsible for analysis of years of BlackRock Advisor Center research and design materials, and offering recommendations that align with business, user goals. Partnered with lead designer, product, design systems and content teams to define, personalize, and deliver brand new authenticated Advisor Center Hub experience.

⦁ Analyzed, researched and delivered foundational navigation components.

⦁ Incorporated Responsive Design and fluid typography principles for optimal user experience.

⦁ Designed visual elements, components to support brand new, personalized Advisor Center.

Delivered visual specs for Account Summary, Account Details, Transaction Details/Search native

mobile framework. Partnered with product, research, accessibility, design systems and

engineering teams to design, develop, test and launch newly redesigned Wells Fargo native mobile

app. Excelled at solving the most complex design problems and socializing the rationale to gain

alignment with stakeholders.

⦁ Improved Wells Fargo J.D. Power rankings from last in 2020 to the top 3 in 2022.*

(*J.D. Power. 2022 U.S. Banking and Credit Card Mobile App Satisfaction Studies)

⦁ Instrumental in the navigation redesign, resulting in a 2-star improvement in App Store ratings.

⦁ Collaborated with research to to analyze findings, develop hypothesis and insights that informed

strategy and design direction.

Lead and recruited a design team to develop design systems, brand guidelines, video, content and visual assets for avsnext.com. Researched and analyzed competitive offerings and business trends to make informed strategic plans.

• Established interface practices, content strategy and best user experience for various industry and government user groups.

• Optimized user journeys for avsnext.com increasing conversion by 20%.

• Created product information architecture and content strategy to increase brand equity.