# Stefan Patashvili > Collaborative designer passionate about building business and user value at scale. Location: San Francisco Bay Area, United States Profile: https://flows.cv/stefanpatashvili Experience Designer with a background in Banking, Fintech, Security, Telecommunications and Luxury. One of my superpowers is the ability to simplify and arrive at elegant design solutions to some of the most complex problems. Another is using data to drive meaningful product decisions in order to create business value at scale. My third strength is the ability to apply high visual polish to anything I touch, while having fun building awesome products. I believe that design has the power to transform businesses and communities for the better. I’m looking for a position at a successful and innovative company that empowers its customers and employees. ## Work Experience ### UX Designer IV @ eBay Jan 2024 – Present | San Jose, California, United States ⦁ Designed financial report dashboard to improve seller’s comprehension of financial activity. ⦁ Established financial ai copilot framework for data visualization, interaction and feedback. ⦁ Delivered payment remediation user flows to increase card addition success rate. ### Lead Product Designer @ Wells Fargo Jan 2023 – Jan 2024 | San Francisco Bay Area Concepted, re-designed and delivered visual and interactive specs for new screens, experiences and components for Merchant Services Onboarding application to decrease cognitive load and optimize efficiency. Collaborated with principal designers, product, legal, content and engineering to define, conceptualize and deliver responsive, extensible and personalized dashboard and grid experience for 14+ roles in a condensed time frame. Led competitive analysis, visual and mobile design for discovery, concepting and delivery for dashboard and grid. ⦁ Facilitated product requirement sessions to gather and refine personalized dashboard and grid. ⦁ Designed responsive dashboard, grid and visual elements to enhance usability and navigation. ⦁ Partnered with A11y, development and product to ensure the components and experiences were compliant and delivered as specified. ### Product Experience Designer @ BlackRock Jan 2022 – Jan 2023 | San Francisco, California, United States Responsible for analysis of years of BlackRock Advisor Center research and design materials, and offering recommendations that align with business, user goals. Partnered with lead designer, product, design systems and content teams to define, personalize, and deliver brand new authenticated Advisor Center Hub experience. ⦁ Analyzed, researched and delivered foundational navigation components. ⦁ Incorporated Responsive Design and fluid typography principles for optimal user experience. ⦁ Designed visual elements, components to support brand new, personalized Advisor Center. ### Senior Product Designer @ Wells Fargo Jan 2020 – Jan 2022 | San Francisco Bay Area Delivered visual specs for Account Summary, Account Details, Transaction Details/Search native mobile framework. Partnered with product, research, accessibility, design systems and engineering teams to design, develop, test and launch newly redesigned Wells Fargo native mobile app. Excelled at solving the most complex design problems and socializing the rationale to gain alignment with stakeholders. ⦁ Improved Wells Fargo J.D. Power rankings from last in 2020 to the top 3 in 2022.* (*J.D. Power. 2022 U.S. Banking and Credit Card Mobile App Satisfaction Studies) ⦁ Instrumental in the navigation redesign, resulting in a 2-star improvement in App Store ratings. ⦁ Collaborated with research to to analyze findings, develop hypothesis and insights that informed strategy and design direction. ### UX/UI Designer @ Applied Video Solutions Jan 2019 – Jan 2020 | San Francisco Bay Area Lead and recruited a design team to develop design systems, brand guidelines, video, content and visual assets for avsnext.com. Researched and analyzed competitive offerings and business trends to make informed strategic plans. • Established interface practices, content strategy and best user experience for various industry and government user groups. • Optimized user journeys for avsnext.com increasing conversion by 20%. • Created product information architecture and content strategy to increase brand equity. ### Brand Manager & UX Designer @ PAXIO Inc. Jan 2017 – Jan 2019 | Oakland, California Conducted competitive research and analyzed business needs to develop strategic plans. Worked with executive stakeholders, product managers, designers and copywriters to create brand messaging, marketing collateral and web products for deployment of fiber-optic networks in Santa Clara, Atherton, Oakland, Berkeley and Emeryville. Documented detailed user experience specifications to optimize information architecture and content strategy. • Developed and executed content strategy resulting in nearly $2 million service pre-orders. • Designed and executed PAXIO, AthertonFiber websites, increasing service orders by 32%. • Email marketing campaign with 60% open, 30% click through rates, increasing orders 28%. ### Creative Director & UX Designer @ Yael Designs Jan 2006 – Jan 2017 | 760 Market, suite 300 Collaborated with the company president, sales and product teams to develop brand messaging, product launch and go to market strategies. Hired, trained and managed an internal creative team to execute integrated marketing campaigns. Collaborated with engineers, designers, and creative agencies to design and develop ecommerce web products using earlang, magento and proprietary platforms for consumer and business retail users. • Five AGTA Spectrum awards and multiple JCK Jewelers Choice awards. • Content strategy resulting in over 70,000 followers. • 15% revenue and 10% retail footprint yearly growth. ## Education ### UX/UI Design Certificate in UX/UI Design UC Berkeley Extension ### Bachelor of Business Administration - BBA in Marketing/Marketing Management, General San Francisco State University ### Mechanical Engineering University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/stefanpat - Portfolio: https://www.orangemethod.com/ --- Source: https://flows.cv/stefanpatashvili JSON Resume: https://flows.cv/stefanpatashvili/resume.json Last updated: 2026-04-13