Designed and launched websites, brand identities, and digital experiences for a wide range of clients across tech, AI, tourism, non-profit, venture capital, and consumer sectors

Delivered end-to-end solutions from discovery and UX research to high-fidelity design and no-code development, ensuring each project was visually compelling, strategically aligned, and easy to maintain

Collaborated directly with founders, marketers, and developers to translate business goals into engaging, user-centered designs that drove measurable results

Led end-to-end UX/UI for 24+ responsive web products (millions of users), covering research, wireframes, prototypes, and developer handoff, while ensuring user-centered, accessible experiences across desktop and mobile

Partnered with PMs and engineers to refine information architecture, user flows, and content hierarchy for travel sites; earned a Gold dotCOMM award and drove an average +28% increase in user engagement and +32% increase in conversion referrals post-launch across projects

Built and scaled accessible design systems for use in our modular CMS, including component libraries, reusable styles, and content-driven patterns that balanced brand consistency, performance, and WCAG compliance

Rebuilt and maintained the master internal design system in Figma with Confluence documentation, prepared developer-ready specs, and incorporated usability testing insights into iterations

*Simpleview is the global leader in CMS and CRM platforms for destination marketing organizations

Designed UX/UI and visuals for diverse B2B/B2C SaaS clients (fintech, medtech, edtech, cybersecurity, entertainment, lifestyle), from work on focused product features to large web projects, turning business goals into intuitive, pixel-perfect web and mobile experiences

Mentored a junior designer, managed contractors, presented to clients, and wore many hats to deliver polished, user-centered solutions

Provided front end web development and design support for several projects

Collaborated on design with Blacksmith Branding Team