Led end-to-end UX/UI for 24+ responsive web products (millions of users), covering research, wireframes, prototypes, and developer handoff, while ensuring user-centered, accessible experiences across desktop and mobile
Partnered with PMs and engineers to refine information architecture, user flows, and content hierarchy for travel sites; earned a Gold dotCOMM award and drove an average +28% increase in user engagement and +32% increase in conversion referrals post-launch across projects
Built and scaled accessible design systems for use in our modular CMS, including component libraries, reusable styles, and content-driven patterns that balanced brand consistency, performance, and WCAG compliance
Rebuilt and maintained the master internal design system in Figma with Confluence documentation, prepared developer-ready specs, and incorporated usability testing insights into iterations
*Simpleview is the global leader in CMS and CRM platforms for destination marketing organizations