# Stella Lee > Senior Product Designer at Instagram | ex-Peloton Location: New York, New York, United States Profile: https://flows.cv/stellalee ## Work Experience ### Product Designer @ Instagram Jan 2026 – Present | New York City Metropolitan Area ### Senior Product Designer • Reality Labs @ Meta Jan 2024 – Present | New York, New York, United States • Led the quest and rewards progression systems for Horizon Mobile, owning strategy through execution. Drove +7.5% time spent on Horizon mobile • Improved engagement across in-game progression flows, increasing quest completion, rewards claimed interaction, and overall time spent in-game. • Owned CoreLoop design systems: unified 17+ projects across multiple product designer into a reusable component library to accelerate quality and onboarding amongst parter team and new hires. ### Senior Product UX Designer @ Peloton Interactive Jan 2020 – Jan 2024 | New York, New York Crafting engaging fitness UX/UI solutions across mobile, web, TV, wearables, and connected fitness platforms (Bike, Tread, Row, and the Guide) for Peloton’s subscription members. BIKE, TREAD, ROW · Auto-resistance in power zone classes for Bike+ · Auto-incline on the Peloton Tread · Run achievements to track your best time on the Peloton Tread · Pausing Just Workout across Peloton's Bike, Tread, and Row · Just me on the leaderboard to compete against yourself APP · Invite friends through guest pass · App first-time onboarding optimization · Instructor match for first-time users · Just Workout to track self-paced workouts on the Peloton App WEARABLES · Peloton Heart Rate Monitor's pairing and onboarding experience across all Peloton platforms · Heartrate and strive-score parity across all Peloton platforms Key skills associated with this role. · Discovering, articulating, and documenting multi-step, complex user flows that involve a significant number of edge cases. · Recognizing and communicating points of collisions and connections between different products, features, and platforms. · Collaborating with cross-functional teams: eng, pm, analytics, content, marketing, legal, etc to manage priorities and define deliverables. · Creating new components and contributing to Peloton's design systems library. ### Interaction Designer @ argodesign Jan 2019 – Jan 2019 | Austin, Texas Area Utilizing research, design strategy, and execution to take our clients through digital transformations. Projects include establishing and implementing style guides, and creating a unified digital experience for managing a customer’s orders, employees, and jobsites. ### Product Designer @ Simple Contacts Jan 2018 – Jan 2018 | Greater New York City Area Simple Health is a healthcare startup, which provides online birth control prescription renewals and delivery starting with contact lenses. Simple Contacts enables patients to take their eye exams through an app, renew their prescription, and order their brand of contact lens. As the 2nd product designer on the team, I've spent my time conducting user research, designing for new product launches, creating low/high-fi wireframes, clickable prototypes, and a comprehensive style guide for the responsive web and mobile app. For our 2nd vertical, we built and launched an online birth control prescription renewal service in less than 3 months. I led the design and creative direction efforts around our brand transition from Simple Contacts to Simple Health. ### UX Designer, Researcher on IBM Watson Studio @ IBM Jan 2015 – Jan 2018 | Austin TX Splitting my time between user research and UX/UI design, making sure design is guided by users feedback before pushing the designs over to development. As the main researcher on my team, regularly collaborating with managers, designers, and development teams in agile sprints to align business goals with user research, design, and tech feasibility. Projects: Datascience.ibm.com DSx SPSS Modeler "Canvas" Watson Machine Learning Deep Learning as a Service Contributing to platform-wide research mission to uncover and provide clear personas and archetypes for IBM analytic platform's executives. ### Space Strategy Intern @ Continuum Jan 2014 – Jan 2014 | West Newton, Massachusetts Collaborating with product designers, design strategist, and graphic designers team to produce ‘House of Z’, a storybook about living in a family house in the year 2050. The objective was to communicate how today's technologies will impact future housing environments from a sociological point of view. ### Product Designer for Microsoft Windows Phone's exploration of AI: Captivated by “her” @ Microsoft Jan 2014 – Jan 2014 | Pasadena, CA Invited by the Windows Phone design team in partnership with the Spike Jonze film “her” and VICE magazine to explore the future of Artificial Intelligence. Our focus was on how technology could enable a life of spontaneity and discovery. The process involved reflecting back on themes from the movie “her’ and observing intrinsic human behaviors and needs to ideate, develop, and demonstrate concept application in simulation scenarios. ### Product Designer @ Virgin Galactic Jan 2013 – Jan 2013 | Pasadena, CA Designing the interior architecture of Virgin Galactic's Spaceport America, I focused on understanding various users who would interact within the space. I proposed multiple spatial experiences emphasizing the adaptability of the design to the various uses cases within the space. I worked collaboratively with the head designer and the operations team to have the designs approved by the CEO during a preliminary design review. ### Experience Designer @ Enric Ruiz-Geli Jan 2013 – Jan 2013 | Pasadena, CA / Barcelona, Spain Collaborating with the 2011 building of the year award winning design studio Cloud 9 to design and construct an innovative multi-purpose work/play pavilion that combines new media integration, environmental design, and digital fabrication. ### Exhibition Designer @ Getty Research Institute Jan 2012 – Jan 2012 Concepting and designing a proposal for the Getty Museum’s upcoming exhibition with a team of graphic and environmental designers. www.astellalee.com/Overdrive-LA-Constructs-the-Future www.getty.edu/art/exhibitions/overdrive/ ### Product Designer @ Ashoka Jan 2012 – Jan 2012 | Los Angeles, CA / Bangalore, India Designing and proposing the MODI Mat, an all in one folding mat facilitating low income Indians moving from the slums to new housing units. www.astellalee.com/MODI-MAT www.designmattersatartcenter.org/proj/living-home-india-creating-new-furnishing-solutions-for-the-living-environment/ ### Design Intern @ URBANTAINER Jan 2011 – Jan 2011 | South Korea Design Team- concept development and creating visual pitches for client's branded spaces. ## Education ### Bachelor of Science (B.S.) in Environmental Design ArtCenter College of Design ### Art Center MBA Exchange in Product Innovation & Business Strategy INSEAD ## Contact & Social - LinkedIn: https://linkedin.com/in/astellalee --- Source: https://flows.cv/stellalee JSON Resume: https://flows.cv/stellalee/resume.json Last updated: 2026-02-23