Founding Product Designer @ Jars AI | Award-winning | Consumer AI | MEng in Human Factors
Hey! I'm a designer, researcher, and storyteller with 4+ years across startups and nonprofit. Currently as the Founding Product Designer at Jars AI, I lead all aspects of product design for a consumer AI entertainment platform backed by Google's Gradient Ventures and South Park Commons.
Led product design for JARS AI, a consumer AI entertainment platform backed by Google’s Gradient Ventures and South Park Commons, used by 100k+ MAU, designing intuitive, guided experiences for an LLM-driven, multi-agent system
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Designed high-leverage UX patterns that improved user understanding and prompt-to-show creation success, driving ~35% adoption of newly launched features during a period of rapid (63% WoW) growth
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Partnered closely with engineering to prototype and ship iteratively, and established early design system foundations to support fast, consistent development across product and Unity-based workflows
Leading end-to-end product design for a digital peer-to-peer car marketplace, partnering with a local dealership to modernize their sales process and expand reach; creating investor-ready prototypes.
UuUp App / Lifestyle & Wellness
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Gold Winner in Mobile App and shortlisted for Mobile Design of the Year at the 2024 Indigo Design Awards.
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Led the design of an alarm utility app by conducting 10+ user interviews, analyzing 5+ competitors, and completing 3 design iterations, resulting in a 25% increase in usability scores.
Brand Experience / Biotech, Fitness, & Outdoor
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Created brand experience for 6 companies encompassing websites, color palette, logo illustrations, business cards, and slide templates.
Designed a nonprofit’s website, leading 16 digital marketing campaigns that generated $60K in donations in the first 5 months.
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Conducted user research and stakeholder outreach to support 12 blood drives engaging 150+ contributors, enabling distribution of 2K samples to 3 biomedical research organizations.
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Managed a 3-person team to design, develop, and launch a biology-themed product line, including interactive learning kits to educate K-9 students.
Co-devised market research strategy and conducted 40+ user research sessions to refine product offerings and curate marketing content to establish a value proposition. Secured initial seed funding.
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Analyzed stakeholder behaviors, needs, and motivations to craft storyboard and user flows to revitalize website information architecture.
Developed marketing materials and video campaigns, significantly contributing to venture capital acquisition and the successful spin-off of a subsidiary.
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Created engaging visual assets and impactful video campaigns, driving increased customer engagement and brand awareness.
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Revitalized the website's information architecture, resulting in improved content delivery, heightened customer engagement, and enhanced brand visibility.
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Designed and implemented market research strategy to inform strategic plan and implementation.
