At Amazon, I lead a lean, high-performing design team that reimagines ad experiences for advertisers and shoppers alike. My work focuses on enhancing brand equity and performance across search, AI shopping assistants, and B2B2C ecosystems. Partnering with engineering, product, and VP-level leadership, I help shape strategy, guide experimentation, and advocate for quality experiences that scale.

🔹 Led the UX and launched formats that elevated creative flexibility and advertiser ROI across global marketplaces.

🔹 Optimized storefront journeys and created frameworks to enhance discoverability and customer trust.

🔹 Helped create accessible, streamlined tools for SMBs to participate in brand storytelling at scale.

🔹 Led UX innovation for Amazon’s AI Shopping Assistant, redefining how ads surface through contextual prompts.

🔹 Collaborated across functions to define and evolve the user-centered design practice in advertising.

Directed the full-scale redesign of Walmart’s digital platform, merging grocery and eCommerce into a seamless experience used by millions daily. This work transformed the customer journey across mobile and web while building a design team known for its agility, culture, and business impact.

🔹 Spearheaded the beta launch of the new platform across thousands of stores and fulfillment centers.

🔹 Navigated complex stakeholder networks to align on design direction, business outcomes, and customer needs.

🔹 Earned multiple design and leadership accolades, including Webby and Fast Company recognition.

🔹 Mentored designers who went on to win top organizational awards. Grew the team 5x, contributing to hiring, mentoring processing.

Led high-impact product design across Walmart's most critical verticals, including Grocery, Home, and Marketplace. Contributed to platform development that supported exponential growth and marketplace expansion.

🔹 Supported third-party seller launch with intuitive onboarding and product navigation tools on the customer-facing side of the marketplace, expanding assortment options for Walmart shoppers.

🔹 Designed top-of-funnel grocery features that optimized repeat shopping behavior and basket size.

🔹 Delivered standout designs for the Home category, featured in hundreds of industry publications.

🔹 Shaped the early structure of the design org, contributing to hiring, mentoring, and team growth.

🔹 Collaborated closely with product and engineering to streamline the shopping experience end-to-end.

Brought UX enhancements to checkout, online reservations, and social commerce experiences across desktop and mobile platforms.