# Stella Zhang

> Senior UX Design Leader | Amazon Ads | Walmart Connect | Driving Product Innovation at Scale | eCommerce, Ad Tech, and Consumer Platforms

Location: San Francisco, California, United States
Profile: https://flows.cv/stellazhang

I’m a design executive with over 25 years of experience guiding cross-functional teams and shaping digital ecosystems that impact millions of users and generate billions in revenue. My leadership philosophy centers on creating environments where people do their best work: thoughtful structure, strategic clarity, and room to grow.

I’ve had the opportunity to lead major 0–1 platform overhauls, scale UX teams 5x, and influence high-visibility product initiatives across global marketplaces, advertising ecosystems, and digital retail. I believe the best outcomes happen when design connects directly to business outcomes—when designers are empowered to think full-funnel and make decisions that move the needle.
What energizes me most is balancing strategic thinking with hands-on execution, helping teams align on vision, move fast, and deliver with quality. I bring a steady hand to complex challenges, guiding teams through ambiguity while fostering ownership, continuous feedback, and shared success.

Some of the impact I’ve made along the way:

🔹 Built and scaled UX teams ranging from 3 to over 20 members, mentoring award-winning designers and fostering inclusive, high-performing cultures. Two direct reports received top-level recognition within a highly competitive organization.
🔹 Led design for a flagship advertising program, creating a new video-only ad format that achieved widespread adoption and significantly enhanced brand visibility across global marketplaces.
🔹 Improved B2B2C user journeys across millions of storefronts, delivering substantial operational impacts through initiatives including the dynamic campaign landing pages and a Store Quality Score program, resulting in rapid adoption rates.
🔹 Led a comprehensive omnichannel platform redesign for a leading retailer, unifying grocery and eCommerce channels into a seamless experience used daily by millions, resulting in substantial growth.

Outside of work, I’ve developed a strong commitment to wellness, training six days a week, physical training has become a way to build mental resilience and stay grounded. When time allows, I love immersing myself in creative expression, from ceramics and oil painting to freeform drawing. Creating art taps into the same curiosity and presence I bring to leadership.

Let’s connect—I’m always open to thoughtful conversations, new perspectives, and shared growth.

## Work Experience
### Director of Product Design @ Walmart
Jan 2025 – Present

### Sr Design Manager @ Amazon
Jan 2022 – Jan 2025 | San Francisco Bay Area
At Amazon, I lead a lean, high-performing design team that reimagines ad experiences for advertisers and shoppers alike. My work focuses on enhancing brand equity and performance across search, AI shopping assistants, and B2B2C ecosystems. Partnering with engineering, product, and VP-level leadership, I help shape strategy, guide experimentation, and advocate for quality experiences that scale.

🔹 Led the UX and launched formats that elevated creative flexibility and advertiser ROI across global marketplaces.
🔹 Optimized storefront journeys and created frameworks to enhance discoverability and customer trust.
🔹 Helped create accessible, streamlined tools for SMBs to participate in brand storytelling at scale.
🔹 Led UX innovation for Amazon’s AI Shopping Assistant, redefining how ads surface through contextual prompts.
🔹 Collaborated across functions to define and evolve the user-centered design practice in advertising.

### Director Of Product Design @ Walmart eCommerce
Jan 2020 – Jan 2022 | San Francisco Bay Area
Directed the full-scale redesign of Walmart’s digital platform, merging grocery and eCommerce into a seamless experience used by millions daily. This work transformed the customer journey across mobile and web while building a design team known for its agility, culture, and business impact.

🔹 Spearheaded the beta launch of the new platform across thousands of stores and fulfillment centers.
🔹 Navigated complex stakeholder networks to align on design direction, business outcomes, and customer needs.
🔹 Earned multiple design and leadership accolades, including Webby and Fast Company recognition.
🔹 Mentored designers who went on to win top organizational awards. Grew the team 5x, contributing to hiring, mentoring processing.

### Design Lead | Sr Manager @ Walmart eCommerce
Jan 2015 – Jan 2020 | San Francisco Bay Area
Led high-impact product design across Walmart's most critical verticals, including Grocery, Home, and Marketplace. Contributed to platform development that supported exponential growth and marketplace expansion.

🔹 Supported third-party seller launch with intuitive onboarding and product navigation tools on the customer-facing side of the marketplace, expanding assortment options for Walmart shoppers.
🔹 Designed top-of-funnel grocery features that optimized repeat shopping behavior and basket size.
🔹 Delivered standout designs for the Home category, featured in hundreds of industry publications.
🔹 Shaped the early structure of the design org, contributing to hiring, mentoring, and team growth.
🔹 Collaborated closely with product and engineering to streamline the shopping experience end-to-end.

### User Experience Design Consultant @ SEPHORA
Jan 2014 – Jan 2015 | San Francisco Bay Area
Brought UX enhancements to checkout, online reservations, and social commerce experiences across desktop and mobile platforms.

### User Experience Design Consultant @ Wells Fargo
Jan 2012 – Jan 2014
Collaborated with wholesale banking teams to improve digital payment solutions. Designed responsive tools that served enterprise customers with security and scale.

### Sr. User Experience Designer @ Autodesk
Jan 2010 – Jan 2011
Led UX for AutoCAD Map 3D and Civil 3D, integrating complex geospatial and engineering data into user-friendly interfaces.

### Sr. User Experience Designer @ Sony Mobile Communications
Jan 2007 – Jan 2009
Designed music, game, and avatar experiences for Sony Ericsson mobile devices. Oversaw game UX design globally and coordinated with international teams.

### User Interface Designer @ Nagra OpenTV
Jan 2002 – Jan 2007
Designed interactive TV applications, partnering with global broadcasters and networks.


## Education
### Oil Painting
San Francisco Art Institute

### Bachelor in Industrial Design
Beijing Institute of Fashion Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/stella-zhang1

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Source: https://flows.cv/stellazhang
JSON Resume: https://flows.cv/stellazhang/resume.json
Last updated: 2026-04-13