I create user-centered designs with intentionality. What attracted me to UX Design was the ability to solve complex problems with empathy. With my background in psychology, I enjoy uncovering people’s behaviors, attitudes, and motivations to inform my design decisions.
Spearheaded the design and launch of an AI-driven onboarding tool, utilizing Generative AI to create customized end-to-end workflows for trial users based on specific use cases.
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Accelerated Product-Led Growth (PLG) strategy, driving win rates to a projected 1.2–1.4%, significantly outperforming the previous year's historical benchmark of 1.01%.
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Architected a design system for onboarding components, establishing a scalable framework that ensured visual consistency and enabled rapid iteration for future experiments.
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Optimized onboarding tour UX, achieving a 5x increase in engagement rates and a 17.3% completion rate.
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These optimizations resulted in a +7% lift in Week-1 Retention, creating downstream lifts in key actions: Creation (+38%), Edits (+36%), and Shares (+32%).
Core Product & Innovation (Workspace)
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Led the end-to-end design for "Collections," a major feature launched and showcased as a keynote highlight at Smartsheet ENGAGE 2024.
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Designed scalable information architecture to improve how users organize and navigate complex workspaces.
Cross-Platform Strategy (Desktop & Mobile)
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Partnered with Product Managers and UX Researchers to define the product strategy and launch the Native Desktop App.
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Led qualitative and quantitative user research initiatives to identify critical pain points, translating insights into a roadmap that prioritized high-value user solutions.
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Revamped the Mobile App communication experience, modernizing the UI/UX to streamline how users reference and interact with data on the go.
High-Value Product Strategy: Prioritized and designed the integration for Clinical Trials data (the #1 requested dataset by Sales), addressing a $9.5M lifetime revenue opportunity previously lost due to product gaps.
Complex Data Visualization: Led research to transform this complex clinical data into actionable insights, directly supporting the sales pipeline and retention efforts.
Leadership & Mentorship: Mentored junior designers on career development and design systems, and elevated team capabilities by establishing best practices for native mobile design.
Enterprise Collaboration: Owned the end-to-end collaboration experience for a FinTech SaaS platform to increase user engagement.
Design Systems: Built and maintained a scalable Design System in Figma to ensure visual consistency across the Data Technologies suite.
Consensus Building: Translated ambiguous industry requirements into concrete design solutions, driving alignment between business stakeholders and engineering through rapid prototyping.
User Advocacy: Conducted discovery research to identify customer behaviors, ensuring final designs balanced user needs with business feasibility.
Technical Design Impact: Designed interfaces for API and Data Feeds to enable a projected reduction in delivery time from 2–5 weeks to 1 day.
Operational Efficiency: Streamlined data feed workflows targeting a 90% reduction in development overhead, allowing engineering resources to be reallocated to high-value projects.
