# Stephanie Cheung

> UX Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/stephaniecheung

My main design philosophy is to decrease cognitive load by leveraging design principals. 

I am a goal-driven, multilingual professional with strong interests in UX design. Hands-on design experience on product line drawings, content creation and management with an international background traveling and working Asia Pacific.

## Work Experience
### Product Designer @ Freelance Designer
Jan 2019 – Present | San Francisco Bay Area

### E-Commerce UX Designer @ hi Inc.
Jan 2016 – Jan 2019 | Hong Kong
Worked cross-functionally within B2C team in engineering, product management and marketing.   Aligned customer journey to landing page and purchase flow for handy smartphone, an in-room android smartphone available in 82 countries.

Successfully implemented data-driven iterative designs: Improved landing page click through rate by 20% and in-app purchase completion rate by 3%

### Freelance Graphic Designer @ PrizeMart
Jan 2016 – Jan 2018 | Hong Kong
Created logos, characters and package designs for white label food products (Nuts and high-end imported meats) per client guideline. Bilingual designs distributed and sold in 30+ stores across Asia.

### Freelance Graphic Designer @ InterContinental Hotels & Resorts
Jan 2017 – Jan 2017 | Hong Kong
Poster & billboard ads for Lobby Lounge & Rech by Alain Ducasse Restaurant

### Product Designer @ High Performance Sports Ltd
Jan 2010 – Jan 2016 | Hong Kong
- Lead designer for The North Face & Helly Hansen Special Make Up (SMU) for HK market
- Designed SMU product lines where sell-through rate (STR) was as high as 70%
- Communicated with manufacturers & sample development for fitting and quality
- Ensured optimal color ways& designs to hit minimum order quantities (MOQ)

### Web Designer @ High Performance Sport Ltd
Jan 2008 – Jan 2016
- Responsible for creating all site content & graphics adhering to each retail brand guidelines
- Increased retail store website traffic by 300% 
- Managed all new product launches from sales channels, and sunsetting products

### Merchandise Specialist @ High Performance Sport Ltd
Jan 2008 – Jan 2016 | Hong Kong

### Product Trainer @ High Performance Sport Ltd
Jan 2012 – Jan 2014


## Education
### Master of Fine Arts (MFA) in Design & Technology
Parsons School of Design - The New School

### BFA in Multimedia
University of Oregon


## Contact & Social
- LinkedIn: https://linkedin.com/in/stephaniecheung

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Source: https://flows.cv/stephaniecheung
JSON Resume: https://flows.cv/stephaniecheung/resume.json
Last updated: 2026-02-23