Coframe: AI-powered conversion rate optimization (CRO). OpenAI partner.

• Drive CRO for a portfolio of enterprise and eComm clients, providing strategy and analysis for A/B

and multivariate tests.

• Train a team of human and AI agents on design QA, ensuring that A/B test variants meet accessibility and UX/UI standards.

• Led the merger of two B2B SaaS products into one dashboard tool, with oversight from two PMs.

• Created design assets including user flows, wireframes, prototypes, and high-fidelity mocks informed by research and iterative feedback as well as the existing design system.

• Ran usability tests to validate design decisions and refine experiences.

• Supported engineers through implementation by providing detailed design solutions and QAs.

• Gave and received design critiques to help refine our work.

• Helped businesses optimize their digital experiences through UX/UI design, conversion rate optimization, and pitch deck design.

Clients included Lampehuset, GetUplift, Digtective, and ProMate.

• Conducted mixed-methods research for a portfolio of clients using card sorting exercises, voice-of-customer surveys, data analytics, and session recordings to identify UX optimization opportunities.

• Designed and executed A/B tests and UX audits across websites, apps, and funnels, driving measurable improvements in engagement and conversion rates.

• Designed, built, and A/B tested a mobile-first form variant for a UK home improvement retailer that led to a statistically significant +21% increase in form submissions and an estimated £6.4M in additional annual revenue.

• Led App Store and Google Play Store A/B testing, optimizing product pages to increase page views and download rates for mobile apps.

• Designed high-converting landing pages and websites in Figma that adhered to clients' specifications and style guidelines.

• Audited existing UIs and identified opportunities for greater usability and visual cohesion.

• Built landing pages and websites in Webflow, using custom CSS and Javascript.