# Stephanie Giori > Product Designer and Experimentation Specialist ✿ MS HCI Location: San Francisco, California, United States Profile: https://flows.cv/stephaniegiori Hi! I'm a product designer and experimentation lead from Northern California with extensive experience in web & app optimization, A/B testing, and UX strategy. I've spent the last seven years living across Ireland, Norway, and Italy, working with global companies and international teams. ## Work Experience ### Growth Strategist @ Coframe Jan 2026 – Present | San Francisco, CA Coframe: AI-powered conversion rate optimization (CRO). OpenAI partner. • Drive CRO for a portfolio of enterprise and eComm clients, providing strategy and analysis for A/B and multivariate tests. • Train a team of human and AI agents on design QA, ensuring that A/B test variants meet accessibility and UX/UI standards. ### Product Designer @ Launchmetrics Jan 2025 – Jan 2025 | Trento, Trentino-Alto Adige, Italy • Led the merger of two B2B SaaS products into one dashboard tool, with oversight from two PMs. • Created design assets including user flows, wireframes, prototypes, and high-fidelity mocks informed by research and iterative feedback as well as the existing design system. • Ran usability tests to validate design decisions and refine experiences. • Supported engineers through implementation by providing detailed design solutions and QAs. • Gave and received design critiques to help refine our work. ### UX/UI Designer @ Freelance CRO and UX Specialist Jan 2024 – Jan 2025 | Trento, Trentino-Alto Adige, Italy • Helped businesses optimize their digital experiences through UX/UI design, conversion rate optimization, and pitch deck design. Clients included Lampehuset, GetUplift, Digtective, and ProMate. ### Web & App Experimentation Specialist (CRO) @ Media.Monks Jan 2022 – Jan 2024 | Milan, Lombardy, Italy • Conducted mixed-methods research for a portfolio of clients using card sorting exercises, voice-of-customer surveys, data analytics, and session recordings to identify UX optimization opportunities. • Designed and executed A/B tests and UX audits across websites, apps, and funnels, driving measurable improvements in engagement and conversion rates. • Designed, built, and A/B tested a mobile-first form variant for a UK home improvement retailer that led to a statistically significant +21% increase in form submissions and an estimated £6.4M in additional annual revenue. • Led App Store and Google Play Store A/B testing, optimizing product pages to increase page views and download rates for mobile apps. ### Webflow Developer & CRO Specialist @ Fullstakk Jan 2021 – Jan 2022 | Oslo, Norway • Designed high-converting landing pages and websites in Figma that adhered to clients' specifications and style guidelines. • Audited existing UIs and identified opportunities for greater usability and visual cohesion. • Built landing pages and websites in Webflow, using custom CSS and Javascript. ### Conversion Rate Optimization (CRO) Specialist @ Fullstakk Jan 2020 – Jan 2021 | Oslo, Norway • Analyzed user behavior and identified pain points and bottlenecks in the user journey. • Developed and deployed data-driven A/B tests in Google Optimize. • Segmented Google Analytics data to generate hypotheses and analyze A/B test results. • Completed post-test analysis decks and presented results to clients, providing them with user insights and future directions for testing. ### Technical Writer @ NETGEAR Jan 2018 – Jan 2019 | San Jose, California, United States • Published quarterly security advisories and 25+ knowledge base articles for NETGEAR products. • Used customer feedback and SEO analytics to identify and improve underperforming articles. • Worked closely with engineers and support staff to document UI updates and product releases. • Ensured that all publications complied with NETGEAR style guidelines. ### Undergraduate Researcher @ University of California, Davis Jan 2018 – Jan 2018 | Davis, California, United States Salmonella enterica is a common culprit in foodborne outbreaks. Working under Dr. Maeli Melotto, I analyzed the persistence of six Salmonella enterica bacterial strains in Salinas lettuce. • Wrote and helped troubleshoot the experimental protocol. • Performed vacuum and syringe inoculation of lettuce plants. • Conducted serial dilutions and determined bacterial CFUs (colony-forming units). • Presented our research to the laboratory. ### Student Assistant @ Resourcing Excellence in Education (REEd) Jan 2015 – Jan 2018 | Davis, California, United States Recognized as a department of the UC Davis School of Education, REEd strives to grant all California students a high-quality education by resourcing excellence in K-16 systems. • Created reports for stakeholders and program managers using data from Qualtrics and SurveyMonkey. • Analyzed California school data using Microsoft Excel, DataQuest, and SmartSheet. • Paid invoices and created expense reports. • Coordinated travel plans and booked flights, hotels, and conference rooms. ## Education ### Master of Science - MS in Human Computer Interaction Università di Trento ### Bachelor of Science - BS in Global Disease Biology University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/sgiori119 - Portfolio: https://www.sgiori.xyz/ --- Source: https://flows.cv/stephaniegiori JSON Resume: https://flows.cv/stephaniegiori/resume.json Last updated: 2026-04-13