→ Built and refined the company’s quote and purchase experience, the primary customer acquisition channel. Led cross-functional workgroups to solve customer challenges and optimize the product to align with business goals and longterm strategy.
→ Worked with data scientists, assessed their research, and used their data to make strategic product improvements.
→ Launched the company’s first design system. Led design component creation and helped developers implement the system across the company’s suite of products.
→ Created product designs for multiple platforms, web, and mobile, collaborating across teams with developers on each platform.
→ Core team member for the launch of dedicated, cross-discipline groups within the company. Helped define team standards, ceremonies, and processes that were used as a blueprint to roll out workgroups across the organization.