Designed the end-to-end monitoring platform serving 16k+ MAU, unifying fragmented tools and delivering 6 critical workflows that aligned 5 orgs on a shared vision.

Delivered a comprehensive information architecture, core jobs-to-be done, and platform narrative through a series of object-oriented-UX workshops, nomenclature and mapping exercises with senior ICs and leadership.

Conducted competitive analysis and led an AI design sprint, generating innovative concepts and agentic workflow prototypes to directly inform 2026 product planning.

Shaped reusable templates used by 94 teams at Meta and a streamlined metric onboarding flow, reducing onboarding time by 73%.

Established design office hours and design as a leader in the space, providing support to a 50-engineer org on a wide scope of topics and projects.

Led a globally distributed design team, mentoring designers and working with cross-functional partners across a 10-hour time zone span; hired FTEs/contractors and onboarded PDs, UXRs, and PMs.

Developed operational maturity by introducing structured critiques, asynchronous status updates, and codified project management—improving visibility, alignment, and delivery consistency.

Co-led the creation of a cross-org design quality framework that became the reference model for usability and product craft across Infra Experiences.

Represented design in planning forums, facilitated retrospectives and offsites, and delivered platform vision mocks and decks used by leadership for roadmap alignment.

Facilitated Grow Circles, building community and advancing shared learning on topics including research candidate sourcing via data tools and AI experimentation playgrounds.

Served as interim Design Manager, leading the design team, facilitating critiques, and hiring contingent workers to maintain project momentum.

Consolidated fragmented reliability workflows, giving directors and TPMs actionable insights for incident prevention and org-level planning.

Initiated foundational design system patterns, improving consistency and influencing dedicated engineering investment across DevInfra.

Founding Designer and Principal Designer of core products; led a 6-person Design team across product, brand, and marketing initiatives.

Established and scaled Primer’s Foundational Design team, building hiring pipelines, onboarding programs, career ladders, and team-wide processes that enabled sustainable growth and high-performance design culture.

Directed the end-to-end redesign of the enterprise platform, improving usability and increasing platform stickiness by 50% through features like Events Feed, Entity Search, and Maps.

Built and maintained the Primer Design System, including atomic-based components, iconography, and illustration libraries, enabling consistent design and faster engineering velocity.

Established scalable user-centered design processes (personas, design thinking workshops, dogfooding, usability testing) to align design strategy with business goals.

Oversaw creation of the Primer brand and first marketing site, collaborating with executives on positioning and go-to-market strategy.

Led design of Extract, a data exploration and ML model-building tool, enabling enterprise customers to leverage AI more intuitively.

Partnered with cross-functional leadership (Product, Engineering, Research, Marketing) to align design, product roadmap, and business strategy.

Directed all design functions—from brand to product—as the org scaled to a 6-person design/development team.

Drove UX design for core products: developer API platform, consumer marketplace, and native iOS/Android apps.

Designed award-winning healthcare marketplace, recognized for Best Consumer-Facing Design at HxRefactored and sold as a white-label enterprise solution.

Collaborated with executives to shape business strategy, information architecture, and product vision, ensuring design alignment with company objectives.

Delivered responsive enterprise healthcare solutions for complex workflows (scheduling, benefits enrollment, end-to-end claims management).

Built the brand identity, marketing site, and collateral, strengthening market presence and accelerating enterprise adoption.

Managed external usability research and testing partnerships to validate product experiences and inform iterative design.