# Stephanie Kohl > Product Design IC/Manager at Meta, Primer AI Location: Oakland, California, United States Profile: https://flows.cv/stephaniekohl Design leader with 15 years of experience creating elegant, data-driven user experiences for enterprise and AI-powered platforms. Known for building and leading high-performing design teams, defining end-to-end product strategy, and launching innovative tools that make complex information accessible. ## Work Experience ### Sr. Product Designer, DevInfra @ Meta Jan 2023 – Present | Menlo Park, California, United States Core engineering tools and frameworks that improve reliability, quality, and developer productivity • Designed the end-to-end monitoring platform serving 16k+ MAU, unifying fragmented tools and delivering 6 critical workflows that aligned 5 orgs on a shared vision. • Delivered a comprehensive information architecture, core jobs-to-be done, and platform narrative through a series of object-oriented-UX workshops, nomenclature and mapping exercises with senior ICs and leadership. • Conducted competitive analysis and led an AI design sprint, generating innovative concepts and agentic workflow prototypes to directly inform 2026 product planning. • Shaped reusable templates used by 94 teams at Meta and a streamlined metric onboarding flow, reducing onboarding time by 73%. • Established design office hours and design as a leader in the space, providing support to a 50-engineer org on a wide scope of topics and projects. ### Product Design Manager, Data Infra @ Meta Jan 2022 – Jan 2023 | Menlo Park, California, United States Internal analytics tools providing a dashboard builder, Jupyter notebooks, and AI search tools to power data-driven decision making • Led a globally distributed design team, mentoring designers and working with cross-functional partners across a 10-hour time zone span; hired FTEs/contractors and onboarded PDs, UXRs, and PMs. • Developed operational maturity by introducing structured critiques, asynchronous status updates, and codified project management—improving visibility, alignment, and delivery consistency. • Co-led the creation of a cross-org design quality framework that became the reference model for usability and product craft across Infra Experiences. • Represented design in planning forums, facilitated retrospectives and offsites, and delivered platform vision mocks and decks used by leadership for roadmap alignment. • Facilitated Grow Circles, building community and advancing shared learning on topics including research candidate sourcing via data tools and AI experimentation playgrounds. ### Sr. Product Designer @ Facebook Jan 2021 – Jan 2022 | Menlo Park, California, United States • Built scalable workflows for bulk metric health management, powering DevInfra’s Growth Framework and directly improving Meta-wide product health scores. • Served as interim Design Manager, leading the design team, facilitating critiques, and hiring contingent workers to maintain project momentum. • Consolidated fragmented reliability workflows, giving directors and TPMs actionable insights for incident prevention and org-level planning. • Initiated foundational design system patterns, improving consistency and influencing dedicated engineering investment across DevInfra. ### Director of Design @ Primer AI Jan 2017 – Jan 2021 | San Francisco, CA AI company specializing in machine learning and NLP for large-scale data analysis • Founding Designer and Principal Designer of core products; led a 6-person Design team across product, brand, and marketing initiatives. • Established and scaled Primer’s Foundational Design team, building hiring pipelines, onboarding programs, career ladders, and team-wide processes that enabled sustainable growth and high-performance design culture. • Directed the end-to-end redesign of the enterprise platform, improving usability and increasing platform stickiness by 50% through features like Events Feed, Entity Search, and Maps. • Built and maintained the Primer Design System, including atomic-based components, iconography, and illustration libraries, enabling consistent design and faster engineering velocity. • Established scalable user-centered design processes (personas, design thinking workshops, dogfooding, usability testing) to align design strategy with business goals. • Oversaw creation of the Primer brand and first marketing site, collaborating with executives on positioning and go-to-market strategy. • Led design of Extract, a data exploration and ML model-building tool, enabling enterprise customers to leverage AI more intuitively. • Partnered with cross-functional leadership (Product, Engineering, Research, Marketing) to align design, product roadmap, and business strategy. ### Creative Director @ PokitDok Jan 2015 – Jan 2017 | San Francisco Bay Area Healthcare API platform powering enterprise interoperability solutions • Directed all design functions—from brand to product—as the org scaled to a 6-person design/development team. • Drove UX design for core products: developer API platform, consumer marketplace, and native iOS/Android apps. • Designed award-winning healthcare marketplace, recognized for Best Consumer-Facing Design at HxRefactored and sold as a white-label enterprise solution. • Collaborated with executives to shape business strategy, information architecture, and product vision, ensuring design alignment with company objectives. • Delivered responsive enterprise healthcare solutions for complex workflows (scheduling, benefits enrollment, end-to-end claims management). • Built the brand identity, marketing site, and collateral, strengthening market presence and accelerating enterprise adoption. • Managed external usability research and testing partnerships to validate product experiences and inform iterative design. ### Sr. Product Designer @ PokitDok Jan 2014 – Jan 2015 | San Mateo, CA ### UI/UX Designer @ Quid Jan 2011 – Jan 2014 Intelligence platform for business analytics and advanced data visualization • First Product Designer; partnered with Product & Engineering to design and implement first-generation desktop and web applications. • Presented design solutions to C-level executives and cross-functional stakeholders, driving alignment on product roadmap and vision. • Defined user workflows, use cases, and product features through continuous collaboration with internal consulting teams and client feedback loops. • Created enduring UI frameworks and design patterns that became the foundation for long-term product development. • Developed brand assets and marketing collateral, including TED and Strata conference presentations, supporting sales and leadership through visual storytelling. • Contributed front end updates on both the marketing site and platform. ### Volunteer @ Pets Are Wonderful Support (PAWS) Jan 2007 – Jan 2011 ### Coro Strategies / Consultant @ Independent Graphic Designer Jan 2002 – Jan 2011 | San Francisco Bay Area • After starting my own consultancy, worked with long-term clients in clean energy, healthcare, and nonprofit sectors, obtained through referrals • Client projects included print, websites, animations, and videos; independently managed dozens of outside vendors, press checks, and photo shoots • Primary designer for one of the largest charities in the Bay Area, producing a BART, MUNI, newspaper and online ad campaign featured on NPR • Filmed and produced annual videos for donor and community events with hundreds of attendees ### Senior Graphic Designer @ Andrea Design Group Jan 2006 – Jan 2009 | San Francisco Bay Area • Creative lead on a wide range of online and print media for a small firm • Fully executed projects from strategy to production/implementation for clients in hospitality, banking, real estate, and retail industries • Met with clients through project definition and iterations to design and program marketing sites, branded blogs, and various collateral ### Graphic Designer @ Papyrus/ Schurman Design Jan 2004 – Jan 2005 | San Francisco Bay Area Worked within a 25-person design team creating specialty printed items on strict deadlines during a major company rebrand and consolidation ## Education ### Post-Baccalaureate Certificate in Multimedia Studio Art Centers International Florence ### BA in Graphic Design/Illustration University of Miami ## Contact & Social - LinkedIn: https://linkedin.com/in/stephanie-kohl-9331b58 --- Source: https://flows.cv/stephaniekohl JSON Resume: https://flows.cv/stephaniekohl/resume.json Last updated: 2026-02-23