• I led the redesign of a B2B web application and mobile web portal, utilizing AI prompts and filters to

assist CEO and tech recruiters in finding sales reps. This resulted in over 90% high-quality user input.

• I designed the B2B landing page for Flex Launch, resulting in a significant increase in lead sales

meetings.

• Led the redesign of the home tab, workout section, and filtering capabilities for the FightCamp iOS app,

improving user discoverability for filters and decreasing support calls for filter-related issues by 70%.

• Led the design and research to gather quantitative data through user interviews for the Program feature

on the FightCamp iOS app. As a result, the completion rate increased by 40%, user engagement and

retention improved, and our user satisfaction rate increased by 50%.

• Led the design of FightCamp's Challenge feature on their iOS app. Introduced gamification elements to

enhance user engagement and satisfaction.

• Led the redesign of What's New and Inbox tabs for Meltwater Mobile app on both iOS and Android, resulting in improved UI and streamlined UX.