As part of the data-driven Storefront team, my role involves working on consumer-facing products to simplify the ordering process, reduce time to order and increase order value.

• Led the design of a scalable, first-party online ordering system for over 20,000 restaurants, creating an end-to-end experience that streamlined the customer journey and increased digital sales by 47%

• Developed a flexible framework to adapt to diverse restaurant needs, ensuring a user-friendly interface that improved conversion rates.

• Led the design and integration of three third-party loyalty programs, enabling customers to earn, redeem, and apply promotions directly to their orders across both mobile and desktop.

• Collaborated cross-functionally with product, engineering, and research teams to conduct A/B testing, usability testing, and iterative prototyping, ensuring data-driven design decisions.

• Led the quality control (QC) process for the branded white-label mobile apps, rigorously testing the final product to detect and resolve issues prior to market release. This entailed extensive bug reporting, alignment meetings, prioritizing fixes, and countless hours of product testing.

• Designed in-store marketing materials to boost the restaurant's loyalty program while managing direct client relationships.

Clubhouse is a consumer audio-based social media app that allows people to host and join audio conversations. I was part of a fast-paced and results-oriented team, where I focused on consumer-facing products that drove content growth, retention, and engagement.

• Responsible for uncovering the reasons behind the unexpected decrease in content creation, I conducted surveys and moderated user research studies with 10+ participants.

• Ideated and designed 'House ideas' an AI-driven social experiment that increased content creation by 13% within 2 weeks.

• Designed "Trending Rooms," a feature to drive engagement by creating live ephemeral rooms based on current topics.

• Redesigned the onboarding experience increasing the completion of account setup tasks by 8%—a key element in helping users find great communities.

• Redesigned topic selection to include categories and improved search functionality, which simplified content discovery—a key factor in increasing user engagement.

• Improved design and engineering collaboration by implementing new processes that encouraged early and open feedback sessions.

• Created wireframes and interactive prototypes to illustrate motion and interaction design concepts, accelerating the product development phase and reducing costs.

*Impacted by a company-wide layoff that resulted in a 52% reduction in staff.*

Navan is a SaaS-driven end-to-end travel and expense management solution that leveraged AI and machine learning to automate expense submissions. As an early member of the design team, I worked on optimizing the desktop admin interface and designing the mobile (iOS and Android) experience for employees. My key goal was to minimize task duration and simplify the process of expense submission.

• Led from 0-1 the user experience of Auto-Itemization, an expense tool that uses AI and ML to itemize receipts, resulting in an 87% reduction in time spent on this task—a transformation that revolutionized the expense management industry.

• Designed an innovative feature to automate expense submission, enabling users to submit expenses reducing time spent on this task from 6 minutes to 24 seconds. Recognized by Fast Company as the 'Best User Experience of 2023'.

• Led the development and launch of the entire employee desktop experience, enabling users to effortlessly submit expenses from photo receipts, link their bank accounts, track reimbursement progress, and sync calendar events for future expenses.

• Redesigned key expense management features, such as the camera view for photo receipt submission, bulk transaction submissions from credit cards for reimbursement requests, and accurate roundtrip mileage expense submissions. These redesigns significantly increased user satisfaction (measured by NPS).

• Redesigned critical elements of the design system to ensure design consistency, accessibility and scalability across multiple platforms (iOS, Android, and Web).

VMLY&R is a creative brand agency that creates connected brands people love through brand experience, commerce and customer experience. My role specifically involved leading digital campaigns and designing responsive websites for the LATAM market.

• Designed the initial onboarding experience for a mobile payment application on iOS and Android that increased the credit card subscription rate by 46%.

• Created marketing campaigns for clients across international markets, including brand identity, landing pages, and social media posts.

• Collaborated cross-functionally with copywriters, design leadership, and project managers to strategically align design and business goals within tight timelines.