I design and ship features for moma.org, in-gallery screens, and assorted digital properties to support visitors’ experience both online and at the Museum, reaching over 20 million visitors annually.

I led end-to-end design of MoMA’s single sign-on system, unifying login flows across platforms as the foundation for membership’s future digital growth.

I redesigned moma.org’s global navigation, resulting in an 8% increase in traffic to online ticketing, and greater traffic to exhibitions and learning content.

I redesigned MoMA’s digital visitor guide, tripling traffic to the online map and increasing traffic from the guide to key pages by 35%.

I own and evolve MoMA’s digital design system by managing our Figma library, and collaborating with engineers to create a centralized Tailwind library.

I developed and maintain team-wide research processes, including user interviews, usability testing, and reporting.

I led design for consumer-facing products from discovery through delivery, including branding and design systems, user flows, high-fidelity UI, visual QA, and stakeholder presentations for clients including startups, healthcare nonprofits, fintech, and e-commerce.

I contributed to a redesign of TD Ameritrade’s pattern library and chart styles to meet WCAG accessibility standards, improving usability across their platform.

I led design and brand of our studio-initiated project Subdial, an app that provides alternative resources to calling 911. Subdial won a Webby for Best Apps & Software, Public Service & Activism; Time Magazine's Best Inventions of 2021; and a Silver Anthem Award in Product, Innovation, or Service.

Clients include TD Ameritrade, HQ Trivia, MyAdvocate, Sleep Innovations, Nue by Novaform, Sweet Pea, and others.

I created posters and ads for campus exhibitions, designed large-scale environmental graphics for Pratt's Manhattan Campus, and concepted identity for annual Pratt Shows.

I created promotional emails, mailers, and landing pages for fall campaigns and B2B events.